Friday, March 1, 2024

Puma, from minimalism to futurism in New York fashion

The fashion brands Helmut Lang and Puma starred this Friday at the start of New York Fashion Week with clear differences: the first, with a proposal of minimalist and elegant clothing, and the second, which provides their famous sneakers with a futuristic flair.

This Friday, all eyes are on Peter Do, the new creative director of Helmut Lang, who presents his second collection for the company, entitled ‘Protection against projection’, with outfits that are usually dark, urban, and with a ‘grunge’ feel. ‘, with amazing stitching and lots of transparency.


Do is inspired by the roots of the brand, which was well known in the 1990s, and chosen above all for the basic combination of pants and shirts in different formats: serious and fitted or more ground-breaking, covered with studs and revealing the skin. He also takes risks with accessories, where the balaclava stands out.


The show started early, at noon, in a clear departure from the festive parade that Puma offered the previous night in a room decorated like an amusement park for 25 years of its Mostro sneakers, characterized by their spiked soles.

The German sports firm presents new versions of that model with unconventional shapes and attractive colors such as lime yellow or bright pink, “pointing to the future,” according to its creator, Heiko Desens, in a media special WWD.


Puma also took the opportunity to show off the clothing to go with its footwear, from motorcycle jackets to skirts and pants inspired by sweatshirts. A colorful set of wide-leg pants and a matching baseball jacket stood out, looking like they were covered in confetti.

Another of the performances started was that of Christian Siriano, a favorite of the red carpets, who took over the Plaza Hotel with his tight, long, and sensual dresses in satin tones and, in some cases, showed in an exaggerated number of pieces at night.


New York’s ‘Fashion Week’ continues today with a huge dominance of menswear, as on this first day there are almost a dozen men’s fashion shows from brands such as Landeros New York, T.Chroma, and Terry Singh Sivan, where the use of the skirt or the corset stood.

World Nation News Desk
World Nation News Desk
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