Qatar 2022 is showing immense popularity not only among the participants of the sporting event, but also among the fans who watch the event in various media. With the first matches of the tournament, the program has proven to increase its popularity in relation to registered viewers during the 2018 World Cup in Russia.
During the opening match between the teams of Qatar and Ecuador, the audience for the opening match increased compared to the first match in Russia 2018. This saw an increase of 109 percent compared to the opening match at Russia 2018, a percentage that translated into 3.3 million viewers watching the game.
On the other hand, the match which recorded the highest number of spectators till date is the match between the teams of France and Australia. It is noteworthy that according to the TV Globo channel, Brazil is one of the countries whose participation has generated the most expectations, with the country’s debut within the World Cup increasing viewers by more than 50%.
Similarly, the Colombian television medium Caracol TV increased its viewership to 6.3 million, representing an increase of 62.7% compared to previous editions. European fans have also registered an increase in viewership for the World Cup as compared to the opening match of the previous edition of the football tournament.
In the United Kingdom, the BBC channel averaged 6.25 million viewers, representing an increase of 57.5% against 47.1 in the previous edition. According to figures from TF1 television, the Qatar 2022 opening ceremony recorded an average of 4.18 million viewers, surpassing the rugby match between France and Japan, which was broadcast simultaneously. The Italian and Spanish media also reported an increase in fan numbers, increasing viewership between 29.4 and 13% compared to the previous tournament.
Similarly, social networks have increased the flow of information related to the World Cup in Qatar, with related hashtags growing exponentially. “World Cup traffic has reached 20,000 tweets per second, great job by Twitter,” Elon Musk said of the growth, citing the growth.
According to statistical data from Nielsen, one of the leading data reporting and analytics companies, the global cause is increasing across all platforms. Facebook, Instagram and Snapchat have been positioned as the preferred platforms for the Mexican population to receive all kinds of information related to the World Cup.