- Advertisement -spot_img
Tuesday, October 4, 2022

Retailers are facing challenges during the Christmas season

CHICO – Some retailers are experiencing a shortage of shops and staff busy this holiday season.

Aidan Hinson, Bevmo’s retail manager, said people started shopping earlier this year. He said most of the usual shopping for Thanksgiving took place in late October. Hinson said the store shipments arrived earlier this year and they received all the Christmas items in early November.

“All of our Christmas items were mostly sold out when we got to December,” he said. “Everyone buys things too early.”

Hinson said there could probably be people waiting too long, and the store could be sold by then. He also said there was a shortage of staff at the store this year.

“It’s just competing for wages, and people don’t want to work for the minimum wage and retail,” Hinson said. “It’s been harder to find long-term employees.”

Ohlinnah Bluewolf, assistant manager of Sally Beauty, said December was slower than last year.

Ohshinnah Bluewolf will be working for Sally Beauty in Chico, California on Thursday, December 9, 2021. (Rebecca Ludman / Enterprise-Record)

She said working at Sally Beauty has been a great experience this holiday season, but she is more stressed because she has risen in the store.

“I’ve been promoted, so there’s a lot to know,” Blueubolf said. “There’s more pressure.”

According to her, the staffing issue in their store this year was not a problem as they have a lot of people who want to work in the beauty industry and work there for a long time.

However, Anika Burke owner Anika Burke Rodriguez-Kronmiller has struggled to fill vacancies this holiday season.

Retailers Are Facing Challenges During The Christmas Season
Anika Burke Rodriguez-Kronmiller in a sweater wrap at Anika Burke in Chico on Thursday, December 9, 2021. (Rebecca Ludman / Enterprise-Record)

Rodriguez-Kronmiller notes that the store is 180 hours shorter than the usual 200 hours per week. He was only able to serve 20 hours.

“My husband and I both work 15 to 18 hours six days a week,” Rodriguez-Kronmiller said. “We had to close one day a week.”

Although he said he wakes up every day excited to go to work, Rodriguez-Kronmiller has experienced some stress this holiday season.

“In the middle of the day, I give myself a lot of pleasure, walk around the block, and then someone tells me to look into my eyes and tell them I can do it,” he said.

His wife, Scott Wesley Cronmiller, says this is something they do every day. He said getting him by the day was the only way they knew how to deal with it.

World Nation News Desk
World Nation News Deskhttps://worldnationnews.com/
World Nation News is a digital news portal website. Which provides important and latest breaking news updates to our audience in an effective and efficient ways, like world’s top stories, entertainment, sports, technology and much more news.
Latest news
Related news
- Advertisement -


Please enter your comment!
Please enter your name here