The parent group of the Subway chain directs operations in Columbia. Alexander Hainautwho will be in charge of this care, presents a brand portfolio to confirm the decision.
What change is the subway in Colombia about?
The big change is that it already works directly, before there was a model of business developers who made the expansion plan and were the ones who could determine the growth through franchises. In addition to their own treasures, they had the freedom to other people who were interested.
(The story of the rapist who lost his injured leg).
What the company is doing now, for a decision that applies to other markets in the United States and Mexico, is that Subway Corporación is now representing the brand. It is an organization in which I am an employee of the university’s business development, but in turn I have support from areas that understand business and provide services in the countries.
It moves the region so that we can do the best management and have the best tools for the franchises to make their business profitable and sustainable and in turn, Subway also expands its penetration and its market. My opinion is that it is a strategic decision from the parent company to assume the correct operation in the country and the market is a function.
What is this?
It makes all the sense. All the brands see Colombia as a strategic market with a large number of people willing to accept the proposals as a roof. The business plan is to be able to have the largest participation in fast food in the country. The brand has the greatest acceptance among consumers, it has been in the market for more than 28 years and we need some way to generate brand propagation again in a fruitful way.
(No one challenged their users to save a million pesos in 40 days).
What are the numbers of the chain in the country?
We have more than 226 in Colombia, in more than thirty cities, with hard to reach towns. It’s a great example of your business being replicable in many places. We have 80 franchises and approximately 1,700 employees.
During this period, will you be reviewing existing franchises or looking for new ones with an eye toward expansion?
The connection is what we have to do with the franchisee system that we have today and we do it with the number of missions.
Then some decisions have to be made to improve the health of the franchise business and, of course, also to think about opening new restaurants through new franchises. It is a business model that has been shown to be profitable and that we want to grow.
(Vici’s platform helps pay for inflation.)
What is projection?
With this change, we distinguish between many things to compose and I don’t want to compose. What I can say is that the 226 treasures we have on earth are in the beginning. This is a sign of great growth potential.
How is it coming in 2012?
We had good health, not only in Colombia but in the country of growth. They will be successful in expanding their customer base.
Are you planning to modernize the restaurant?
Subway is a completely dynamic brand that comes up with a renewal program with a format called Fresh Forward, which elevates the customer experience in the restaurant. In addition to that, part of our dynamic is to generate new maps within maps, as the tied platform was launched in December in Colombia. In addition, we will officially have a lunch bar and innovations will be coming to Subway flavors throughout the year. The brand comes with a robust plan for launches, innovations and offers for customers.
(street food, photography to know Egypt in the street).
What do you think about the business climate?
There are many situations that we cannot control, but we have to watch them very closely to find a solution or the best solution. We are trying to understand how the rules of the game are changing to understand how we can participate in this new game in an efficient way. This is a demonstration by the corporation that our business will not be affected, even if the external conditions are complicated or unknown.
What do you expect in terms of inflation this year?
Regardless of the growth conditions of any food, it will always maintain its indoor quality. What must be kept is that the prices will never reach what they were before. The entire category today has moved to a different table and price architecture, associated with new costs, but as a company like Subway has decided to increase its market share, they are generators of a higher level of purchase, to make a volume or to generate and generate. efficiency, the market should tend to improve profit to stabilize. We’re going at least this year with a lot of movement.
CONSTANTIA GOMEZ GUASCA
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