Weston Scott and Shannon Lavelle know Denver is full of transplants and they want to give new residents the opportunity to sample draft beer from their beloved hometown.
Next spring, the friends are reaching out to business partners to open the Ephemeral Rotating Taproom at 2301 E. 28th Ave. in the Skyland area.
The company will serve draft beer from a single brewery outside of Denver. The brewery will update every few weeks or months, depending on the quantity of products, and notify customers of the changes on its website.
“People from all regions of the country have gathered here, and part of the idea is not only to give breweries access, but also to give new residents access to the breweries they had at home,” Lavelle said.
“The concept itself is something that hasn’t been done in the state, and the area seems to be really receptive,” added Scott. “There is no local watering hole here. So we hope to be a meeting place for the community and the entire state, a place where beer lovers can get together and taste a beer they can’t find anywhere else. ”
Lavelle and Scott signed a lease for the 1,795-square-foot facility in February after finding an ad on Craigslist. It used to be home to Ben’s Supermarket, which closed last year more than 50 years later.
For years, Ben was ruled by the Okubo family, who were interned at the Amache camp during World War II and bought the building on the tram line after the war ended and they were liberated, according to Historic Denver.
Lavelle and Scott plan to keep the original Ben’s Super Market sign outside and create a convenience store that will sell crates of beer from each revolving brewery and snacks for neighbors.
“This is within our grasp,” said Scott. “We understand how loved this place was. So it may take time to defeat everyone. “
Ephemeral will serve up empanada from Maria Empanada on weekends and food vans on weekends. There will be 20 cranes in total, 15 of which will be dedicated to rotating breweries. The remaining five will feature Queen City Collective coffees, kombucha and home brews from local breweries, all of which will remain unchanged.
The owners plan to open at 7 am daily to serve coffee. They close at 22:00 on weekdays and at 23:00 on weekends.
Lavelle and Scott will buy the product at each brewery. They’ve already built their first three breweries, one in Colorado, but want them to be a surprise.
The owners are awaiting a building permit from the city to begin construction. They hired Longmont-based F9 Productions to help design the space with Lavelle, who studied architecture in college.
Scott, 31, has been in the brewing sales business for 10 years, and Lavelle, 27, has spent the last five years in Denver’s services business. The two Colorado natives met through mutual friends and worked as a bartender at the Factotum Brewhouse in Sunnyside, which closed in October.
“All of the breweries I worked for were outside of Denver, and the biggest drawback was the lack of a beer bar in Denver,” Scott said. “If you want to sample a lot of Aspen beers, you have to go there, and if they have a pop-up style pub for a month, it will not only increase sales, but also increase awareness in general.”
Lavelle added: “Even if they distribute here, if you don’t try it in person, it will be harder to get customers to pick up six packs at the liquor store. And having more than three beers on tap will give people the opportunity to taste their entire portfolio, rather than what a particular bar is currently serving. And even more inaccessible is the beer on the East Coast that we plan to introduce. “
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