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Thursday, January 20, 2022

Ruth Kutler is changing the marketing world with unique high-converting digital content marketing strategies

Mission Matters Marketing Podcast host Adam Torres interviews Ruth Kutler, director and owner of WebPuzzlemaster Digital Marketing Agency.

Adam Torres interviews Ruth Kutler, director and owner of WebPuzzlemaster Digital Marketing Agency

Mission Matters Marketing Podcast host Adam Torres interviews Ruth Kutler, director and owner of WebPuzzlemaster Digital Marketing Agency.

Mission Matters Marketing Podcast host Adam Torres interviews Ruth Kutler, director and owner of WebPuzzlemaster Digital Marketing Agency.

BEVERLY HILLS, January 12, 2022 (Globe Newswire) — Since 2007, Ruth Kutler has been expertly acquainted with the evolution of the Internet and digital marketing. He and his exceptional team are well-versed with growing trends, compelling content creation, pixel perfect web design, and custom web development designed for conversion and automation. Through comprehensive and innovative digital services, WebPuzzlemaster enables local businesses and entrepreneurs to use automation to gain market share, increase revenue, strengthen their brand and reputation, boost customer retention, and increase productivity and ROI (Return on Investment). Helps to use technology.

Hear Ruth Kutler’s full interview with Adam Torres Mission Matters Business Podcast,

Ruth’s life-changing career transitioned from healthcare to digital services

Before moving into a digital design and marketing career, Ruth faced challenges as a nurse practitioner and in various nursing roles throughout her healthcare career. His quest to find his purpose and passion led to his participation in a poetry competition. It was this catalyst that eventually helped Ruth find her passion and potential to make a creative career change. Ruth knew the Internet would play a major role in the future. With the support of her husband, Ruth quit nursing and enrolled in a program to gain skills in graphics and web design, HTML and Internet marketing. Initially, she collaborated with a partner for web design and development projects. In 2007, she became a solo entrepreneur, founding WebPuzzlemaster Digital Marketing Agency to provide comprehensive services designed to follow trends and proven online practices.

Development of Digital Content Marketing

When Ruth transitioned into her career, the technology was far less advanced, and mobile marketing didn’t exist. Most businesses were skeptical that the Internet would replace their reliance on word of mouth, direct mail, and phonebooks. Yet Ruth was able to change customer views through the results she achieved.

Ruth effortlessly created quality content, optimized with relevant keywords, that produced top Google rankings almost instantly. However, at that time, Google and SEO (Search Engine Optimization) were not popular. Nevertheless, SEO combined with compelling written content and images helped Ruth achieve excellent results. One of her clients, who previously relied solely on valuable paid leads, quickly started getting quality leads and customers from her website. It changed his mind about the value of the Internet.

Website and planning strategies for business owners seeking to improve their results

Today, all businesses need a website for branding and maximizing leads and revenue from a powerful online presence. Ruth explained that the website receives traffic from all sources. This is where most of the conversions happen.

Ruth describes it as an effective website that speaks to the ideal customer with compelling content that differentiates the business from competitors, and is easy to navigate for mobile as well as desktop and TV users. Influential audience-specific content is designed to generate conversions that can include lead generation, sales, list-building, event registration, and social sharing. In addition to content, high-converting websites should load fast and provide optimal user experience on desktop, tablet and mobile phones.

Before building a website, Ruth spends time with potential business owners to fully understand their needs, goals, budget, and requirements. Her strategic planning services integrate a customer’s unique selling proposition (USP), competitive analysis, an in-depth understanding of the market that connects to the heart of their ideal audience, and keywords that target markets are searching for. Another consideration is that products or services are unique, in demand, and unlikely to lose appeal due to changing market conditions.

Where most brands go wrong with targeting and customer retention

During the interview, Ruth recalled an experience with a client selling upscale products in a high-end BTB market. The company had an old, outdated website where messaging attracted BTC customers and dropped flashy images and content to target ideal customers. Redeveloping this project based on detailed strategic planning and keyword optimized compelling content, the outcome changed very quickly as customer inquiries and sales increased rapidly from their target BTB market.

Another problem often faced with brands is their failure to use strategies to increase customer loyalty and retain customers. This is where automated marketing through email and SMS text campaigns can be very valuable in retaining customers, increasing profits and producing a significant ROI.

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About WebPuzzlemaster Digital Marketing Agency

Ruth’s company excels in digital marketing designed to establish and strengthen a business brand and help them achieve sustainable business growth. Services focused on local businesses include strategic planning, graphic design, web design and development, copywriting, SEO, video production and marketing, and social media, email and SMS marketing. While most marketing agencies outsource some or all of their digital offerings, the web puzzlemaster defines and manages all of the services provided. Their culture of teamwork by commitment, along with a skilled and experienced team, is inculcated in every project.

Strategic planning is an important service provided to maximize efficiency, profits and ROI. In addition to creating compelling content, Ruth helps clients and their prospects with strategies that use technology for automation, database development, lead generation, soliciting reviews, sales and marketing, and CRM through APIs and webhooks. , communicate with email and SMS services. She educates clients about safety, additional opportunities to build a residual income stream, and how to be in compliance with sales tax and ADA (American Disabilities Act) requirements.

The success of all online projects demands extensive keyword research for organic SEO and PPC advertising. Ruth says that identifying buyer keywords that are not highly competitive but are searched in significant numbers is especially important to produce targeted traffic as quickly as possible and at the lowest possible cost. The right keywords should be combined with messaging that speaks to the ideal customer, making them feel like the business is their best choice.

Keyword research is an important part of every online project to benefit from search marketing. Keyword research does not replace the need for initial and ongoing SEO (search engine optimization) services. Whether for a website, video or social media page, businesses must consistently produce keyword optimized content to attract and convert ideal customers.

WebPuzzlemaster’s proprietary WordPress software creation

Ruth’s company developed two proprietary WordPress plugins (software) designed to boost profits and retain customers. These include a robust multimedia gallery and an SMS plugin for scheduling and sending bulk SMS to target lists.

There is a fully responsive plugin for gallery images and embedded YouTube and Vimeo videos called “Ultimate WP Multimedia Gallery”. What makes it truly unique and exciting is its powerhouse of tools for engagement, website traffic, link building, content syndication and YouTube channel subscription – all without losing touch with the website. Its conversion call-to-action button labels and links to each item in the gallery make it ideal for lead generation, sales, opt-in list building, and placement conversions. Learn more at https://gallery.webpuzzlemaster.com/

WebPuzzlemaster also created EZ SMS Blaster, a simple, affordable and robust SMS (short message service) marketing plugin designed to help businesses increase profits from new and existing customers through effective follow-up Is. eZ SMS Blaster overcomes the biggest challenges in using SMS marketing with user-friendly software designed for multiple lists creation, advanced targeting and strategic timing SMS sending. Businesses can import permission-based lists or use a form generator to create customized opt-in forms. They can also create birthday forms and automate the process of giving free digital gifts to customers on their birthdays. All forms offer the option to include managed digital incentives in the plugin. The software includes the ability to create and clone HTML coupons that support clickable actions for immediate results. Learn more at https://ezsmsblaster.com/

How Managed Hosting Works

As Ruth explained, websites are a business owner’s greatest marketing asset. Typically, digital marketing agencies design websites and post them on their client’s chosen host platform. They do what they are paid for and do not provide any further assistance. These companies may fail to back up websites and be responsible for potential viruses and hacks. As a result, affected businesses have to pay costly fees for online recovery and removal of blacklistings by Google. WebPuzzlemaster recognized this shortcoming. Not only do they host business sites on fully managed and secure servers that scan websites for threats, they also support site management. This includes updating software and troubleshooting and resolving conflicts, performance issues, malware, and blacklisting – all at one low monthly cost.

The Future of the Digital Revolution and WebPuzzlemaster

Ruth is excited to expand and grow the WebPuzzlemaster digital marketing agency. He believes that the Internet and marketing will continue to grow. He is committed to following trends that affect the online presence of the businesses he serves. To learn more, visit webpuzzlemaster.com and book a free 30-minute strategy session.

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Ruth Kutler is changing the marketing world with unique high-converting digital content marketing strategies
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