* COFOCE encourages citizens in the United States, Europe and Canada to receive a piece of Guanajuato through Mole Rancho La California.
Dolores Hidalgo, Guanajuato, March 22, 2023. The flavor of Guanajuato reaches the United States, Europe and Canada through Rancho la California Moles.
Cecilia López, the founder of “Mole Rancho la California” imbues it with flavor, desire and love, asserting that they are the keys to the quality of the work.
“I have the honor with a few, because he is still micro, one hundred and twenty years old, COFOCE is 30, because I am almost their adopted son,” he said.
Mrs. Cecilia, together with her two daughters, managed to transport the traditional disc to other parts of the world with the seal of Guanajuat, describing her small business as a company that always successfully started in support of COFOCE.
In addition, it is characterized by the seal of solidarity and sisterhood, since many women collaborate with it in different situations of vulnerability.
“I have received great support, affection and business from COFOCE, he does not hesitate to explain. The first fair, which was “Latin Food”, attended by one of my daughters in Los Angeles, she returned with her first order with 6 tons of rigs, as you can imagine, all that I could ask for it, to be able to achieve it, said Cecilia Grande of the first order.
COFOCE has supported Rancho la California since its inception, providing assistance in accompanying, training, brand design, exports, exhibitions at fairs, logistics, among others.
Rancho la California today produces one and a half tons daily, and exports 95 percent of the product.
The Covid-19 pandemic has forced us to see the possibilities of sales through E-commerce, websites, markets, among others, and for this reason COFOCE continues to support the equipment of the project for Online Sales.
It is a small company that has added value to the product of Chile, since it is a region of Chile, it has made that product full of traditions and customs, with which it transfers a little Guanajuato to the world, most popular in the USA. .
Export challenges.
Cecilia, you know that one of the big challenges is to bring a quality product
“It was difficult at first because, as I tell you, my product is a handmade, homemade and nostalgic product and all this had great challenges in terms of quality and certification, in all these aspects we were part of the government. Control,” he said.
Complying with certifications, standards, logistical requirements, dates, images, among others, are some of the things that Cecilia faced in order to proudly carry her product from Guanajuato across the borders of Mexico.
COFOCE has an important role in the export event, which is why the Coordinator with this vision has managed to internationalize more than 1,500 companies and is constantly looking for more companies to export, thus providing training and support to companies that want to export.
To learn more about the national panorama and the status of opportunities that your company could have in the market of its products abroad, contact COFOCE!
cofoce.guanajuato.gob.mx
www.facebook.com/COFOCE
