Samsung Electronics Liberia celebrated the 10th anniversary of ‘Technology with a Purpose’ this morning at the Jerónimos Monastery of the Museo del Prado. An event that highlights the contribution made by the company to Spanish society in the last decade and in which it reaffirms its commitment to continue improving people’s lives by breaking down barriers through technology through the four areas of the program . On: education, culture, employment and entrepreneurship, access and welfare.
during the event, Samsung has shown the main results of the report on social impact in Spain during the last 10 years as the result of technology with a purpose, prepared by the consultancy PwC. Including program initiatives and beneficiary groups. During this decade, Samsung has directly benefited around 491,000 people with an investment of more than 25 million euros, contributing to the betterment of society with the development of 30 projects.
10th anniversary of technology with a purpose The Ministry of Education and Vocational Training brought together around 150 people, including representatives from the Prado Museum, the National Archaeological Museum (MAN) and the Sagrada Família, as well as the Polytechnic University of Madrid (UPM), the Polytechnic University of Valencia. , ONCE Foundation, Princess of Girona Foundation or Luzon Foundation, In other words, the collaborators and researchers with whom Samsung works to make technology play a fundamental role in improving people’s lives, with a special emphasis on collaboration with public and private organizations, and create impact on diverse groups.
“Thanks to this report on the social impact of technology with a purpose, we can highlight indicators that particularly excite us, such as the fact that we have managed to help nearly half a million people and About 70% are young people and children”, stressed Ik Soo Choi, President of Samsung Electronics Iberia, during his speech at the event.
“Today we would like to share these achievements with our partners with whom we are very proud to collaborate and we are confident that they will join us in creating the future of technology together with an eye on the best training and education teachers, on creating a closer and more accessible culture, to improve conditions so that entrepreneurship is always an option and it reaches all people regardless of their living conditions,” he said. Ik Soo Choi.
During his speech at the event, Alfonso Fernandez, Director of Marketing and E-Commerce, Samsung Electronics Iberia, He added that “the challenge for years to come will be to continue to build on the paths that Samsung has already opened up this decade.” Furthermore, he reaffirmed the company’s commitment to continue working on new projects and to build a more just, inclusive and responsible society. For this reason, they will “continue to bet on a quality, equitable and inclusive education committed to bridging the technological gap in the education community.” Also, “to make culture accessible to all and without any barriers”. They will promote “training and employability in technology and access to STEM occupations for young people and women”, without losing sight of the SDGs and improving the lives of people with disabilities.
social influence on education
Samsung has worked to support a methodological change to include technology as a vehicle element to promote change in the way students and teachers learn and teach, thus promoting the improvement of student skills Have given. Of particular note is Samsung’s commitment to education, as embodied in initiatives such as samsung smart school or the classroom of the future, which seeks to promote academic quality through the training of teachers as agents of educational change and which has been done in collaboration with Ministry of Education and Vocational Training and is an example of public-private collaboration. In these initiatives, technology is facilitating methodological change adapted to education in the 21st century.
Just like that, Projects like “Empathy Theme” or “SDGs in School” Shows Samsung’s contribution in dealing with current issues. Through these initiatives, relevant challenges such as bullying or sustainability are addressed. In addition, it is worth paying attention to particularly vulnerable groups. In education, Samsung has launched an initiative specifically for students with dyslexia, in order to contribute to their early detection and thus guarantee the adaptation of educational media to their needs.
social impact on employment
In the area of employment and entrepreneurship, Samsung has contributed to training and access to the labor market in topics related to technology and steam businesses. Initiatives developed in this area have significantly improved the knowledge and skills of their participants, as well as their chances of accessing the labor market and the quality of the jobs they obtain. For this, Samsung has established collaborations with several prestigious universities, such as the Polytechnic University of Madrid, the University of Malaga or the Polytechnic University of Valencia, under its Samsung Innovation Campus program. Which aims to promote learning in latest technologies like Artificial Intelligence or Big Data and improve employability of youth.
Another example of this commitment to employment is the program samsung developers, Which aims to promote the talent of Spanish women in STEAM professions to reduce the existing gender gap in fields such as programming. Launched in 2018, the project celebrates its fifth call this year, offering over 1,000 places every year, where over 4,100 women have already been trained.
social influence on culture
On the other hand, culture is an essential pillar for Samsung and for this reason it has collaborated with the country’s leading reference institutions. Providing technical solutions and creating content To bring culture and arts closer to the masses and to enhance the experience of visiting museums.
Thus, joining hands with the major museums of our country, cPrado Museum, like the National Archaeological Museum or the Thyssen-Bornemisza Museum, Digital content, applications and several activities have been developed to provide innovative and digital experience to its visitors. In addition, Samsung has also collaborated with other well-known partners, such as the Sagrada Familia, the Book Fair, the Teatro Real or Fotoespaña Developing digital content, virtual reality experiences and a number of initiatives to continue supporting the culture and the role of technology in this in many diverse ways.
Social impact on welfare and access
In the area of access and welfare, Samsung has contributed to raising awareness of the various difficulties faced by certain groups and how to combat a variety of problems Through the development of initiatives based on technology.
As such, Samsung has established collaborations with organizations that strive to raise awareness and improve the quality of life of people affected by problems such as disabilities or diseases. It’s over there. In what sense, sheds light on the development of talk, An innovative application for tablets that supports basic communication for people with ALS. The app allows patients to control a virtual keyboard through an eye-tracking system to enable them to type and have the text translated into a synthetic voice. ALS patients can thus communicate with their environment and avoid isolation.
In addition, it is worth noting the cooperation eleven foundationsA worldwide reference in accessibility, where Samsung has supported initiatives Smart, Accessible and Sustainable House who visited all the cities of Spain and the islands. and continued work to develop increasingly accessible products, where Fundación ONES has awarded the Samsung Accessibility Seal for both smartphones and tablets with Amoville and the ATEC Seal for its range of televisions, where Samsung has received this accessibility badge. being the first manufacturer to do so.
You can download and view the full report on Contact.
Consult more responsible information in stewardship publications and stewardship organizations in Samsung Space.