After a delay in fixing some issues discovered by influencers in 2019, Samsung released the Galaxy Fold. There was plenty of room for improvement, especially with the 4.6-inch external screen that was too small to type on comfortably. So when Samsung released the Galaxy Z Fold 2 in 2020, the size of the external display was increased to 6.2-inches and covered almost the entire size of the panel, while the internal screen increased from 7.3-inches to 7.6-inches .
Samsung continues to innovate in its foldable handsets
This year, Sammy added a 120Hz refresh rate to the external screen and added a 512GB option to match the rate already offered on tablet-sized displays. As for the Galaxy Z Flip 3, the biggest improvement over that model, in addition to the extra real estate on the external screen, was with the original model pricing tagged at $999.99. Both models added IPX8 water protection for the first time on any foldable.
The big news here is that foldables have become more mainstream and aren’t necessarily viewed as a novelty device anymore. In fact, innovation in foldables is driving consumers to switch brands. According to Samsung’s own calculations, 150% more consumers switched smartphone brands to buy the Galaxy Z Flip 3 than the number switched to buy the Galaxy Note 20, and the Galaxy S21 140% more than the number given.
Samsung says that “the simple explanation for this massive increase is that both the Galaxy Z series devices offer different features that appeal to specific customer groups in a way that no other smartphone previously did.” Samsung conducted a survey of buyers and found that consumers buy the Galaxy Z Flip 3 for its “stylish design”, the device’s portability and innovative folding clamshell form factor.
Flip 3 buyers were also attracted by the large cover screen which allows users to handle more functions without opening the device. This was considered an important feature especially by those who get concerned about their privacy while flipping the phone.
What attracted consumers to the Galaxy Z Fold 3 and Galaxy Z Flip 3?
So what attracted Galaxy Z Fold 3 buyers to buy that device? The survey revealed that consumers were attracted by the phone’s larger display which offers several advantages for users including the S Pen, including better multitasking and productivity. Samsung also takes a jibe at the iPhone, saying “It’s clear that both devices are giving consumers more incentive than ever to switch to foldables, even if it means changing brands or not.” Operating System,
Samsung believes that interest in foldables will increase in the future as the public learns more about what these devices can do. The company says it has some innovations that will make their way to consumers for years to come. Thanks to its success in the foldable industry, Samsung has earned the right to be confident. Samsung says that while taking that confidence out of every knuckle, it will “continue to lead the foldable category with even more cutting edge technology.”
To be able to continue innovating in this area, Samsung says it is investing heavily in research and development, working with app developers and companies in the industry like Google. Speaking of Google, it continues to work with Samsung to optimize its popular apps such as Gmail, YouTube, Duo and Maps for the foldable form factor.