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Wednesday, December 8, 2021

Schools Benefit From Hiring Prime Coach Eddie George

NASHVILLE, Tennessee. – Deion Sanders has been on national television, paying attention to Jackson State every time his insurance commercials aired.

Hiring Eddie George had a similar effect in Tennessee.

Through their high-profile coaches, Jackson and Tennessee are benefiting from an increase in the number of people and increased interest from the best recruits in companies willing to participate in all this hype, bargaining with both universities and players under a new name, image and likeness. … regulations.

As the university representatives had hoped.

“It’s just a rebuilding and rebuilding of our football brand that has dominated for many decades,” Tennessee sporting director Mickey Allen said of George. “He was everything I could dream of from a head coach.”

Allen said the Tennessee recruitment is now over, and the four- and five-star recruits are eyeing George and the Tigers closely. Tennessee received 317 recruits in one weekend.

The state of Tennessee had corporate interest from companies such as The General, Best Buy, and a bottling sponsor of Coca-Cola. A six-figure gift from the shipping company Western Express marked the beginning of a new indoor gym project.

The Tigers also partnered with OpenDorse to help athletes who have signed agreements with restaurants, vendors, hairdressers, and mobile phones solve problems with names, images, and likenesses. Allen said brands looking to harness George’s stellar power are shifting to his players.

“There are a lot of brands that obviously want to be associated with our head coach,” Allen said. “But then I think a lot of that stellar power that he imparted to our student athletes in soccer.”

Southwest Athletic Conference, home to Jackson State, was ranked 17th in the national league rankings for zero trades tracked by OpenDorse until October 31st. SWAC will also look at both traffic and TV ratings to see how this could lead to new packages and extra cash.

“Coaching by Deion Sanders has brought great prominence from a Jackson State perspective,” said SWAC Commissioner Charles McClelland. “Obviously, the conference is winning because if they look at Jackson State playing a different institution, that other institution continues to benefit as well.”

Attendance has also increased. Jackson State have played an average of 41,633 home games with Sanders this season. That’s 6,605 points per game over 2019, the last full season before the pandemic and a year before Jackson state hired Sanders in September 2020.

Jackson State did not return messages from the Associated Press requesting interviews for this article.

Sanders’ son and aspiring quarterback, Shedeur, has signed a deal with Beats by Dre. On the field, Sanders has Jackson State (10-1) playing in the Southwest Athletic Conference championship match on December 4. Tennessee State (5-6) just finished the season.

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    Deion Sanders
Jackson State Coach Deion Sanders scores points during an NCAA soccer match against Louisiana in Monroe, Louisiana on September 18, 2021. (Matthew Hinton / AP Photo)

“This is a tremendous feat,” Sanders said during a recent call from SWAC coaches. “People just thought we were joking when I said we believe, but we do believe without a shadow of a doubt.”

The Professional Football Hall of Fame cornerback beat George to 4-3 earlier this year in a pandemic-delayed spring season.

George was hired in mid-April to revive the program with 13 national black championships after three losing seasons in a row, including 2-5 last spring. He led the Tigers to their longest winning streak since 2016, four straight wins at the Ohio Valley Conference for the first time since 2013 and their best 5-6 since 2017.

The enthusiasm for George has not led to an increase in attendance in Tennessee. The largest crowd was in Memphis for the Southern Legacy tournament against Jackson State and Sanders. The Tigers drew 8,627 against Murray State but averaged 4,022 in four home games. That’s down from the average of 8,787 players across seven games in 2019.

“The only way to get people into the stands is to put a winning product on the pitch,” George said. “That’s all. I mean, of course, I was disappointed that we didn’t have fans, but that was due to lack of success. So I have to do my part.”

That’s why Tennessee will be hiring a recruiting director and improving equipment as part of the Under Armor deal. George wants offices, conference rooms, gyms and a gym to be housed in the same building to make things easier and save time.

Sanders and George were successful enough that their names could be found in other positions. George, who won the Heisman Trophy while playing in Ohio, had ties to Akron, while Sanders reportedly interviewed Texas Christian while recovering from complications from foot surgery.

The man known as Coach Prime said he never believed rumors, especially when he was in the hospital after complications from foot surgery. Sanders said TCU and others are interested in what they do in Jackson State.

“They’re trying to figure out the formula,” Sanders said. “There is no formula man. It is love for these children, to challenge these children, to demand responsibility from them. Make sure they remain smart, resilient, quick and disciplined. This is the whole secret. Not everyone has this recipe. “

This is what George wants to build, hopefully as quickly as Sanders could – and he let his Tigers know that change was coming.

“I don’t know if you’ve watched Game of Thrones, but winter is coming,” said George. “Winter is coming and it’s time to get busy.”

Teresa M. Walker

Associated Press

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