Be patient. This is the word that people who want to start investing in quality wine, in good wine, will not forget. For this reason, and as some experts warn, it is important to know that not all wines are the same and knowing where to start may require a more experienced palate.
“It’s not a short-term game; it never has been. Definitely the wine is at least five years old,” recalls Anthony Maxwell, commercial director of the wine sales market. “This is a medium view,” he emphasized in a statement to CNBC.
In this sense, new investors in this item should consider various factors, such as quality, rarity and origin. Therefore, research is important, with the aim of evaluating brand scores, critical acclaim, production processes and consumption rates.
And all thanks to the development of technology, which allows a lot of information to be known. “With better data, with more transparency, it helps turn what might have been a closed club, a closed store, into something more accessible to more people. ,” Maxwell said.
“Comes back higher than gold”
Manuel Romero, director of the financial sector at the IE Business School, indicated that wine is “the most capricious of investors” and that there are Bordeaux wines that gather double-digit returns.
“Some French châteaux have average historical returns higher than gold, silver or any other investment product,” he argued in an interview for EfeAgro.
In the case of Spain, where these examples are not many, he added that Vega Sicilia was able to revalue some of its wines and, among other achievements, this prestigious winery even placed bottles at Sotheby’s at 4,000 euros per unit at an auction in 2010. .
For Romero, Spanish wineries have opportunities in this area because “there are no national wines in live-ex” (selective indicators that show the fluctuation of listed wines), reserved for Bordeaux, Burgundy, Tuscany or even products from the Rhine. .
Spain has leading companies in the production of very high quality wines such as Pingus, Marqués de Riscal, Marqués de Murrieta or Vega Sicilia itself, he added.
The interest on the part of buyers to buy these products is increasing. Over the past ten years, Sotheby’s wine auctions have nearly doubled in value, from $58 million in 2013 to $158 million in 2022.
This is also reflected in the number of bidders, which increased by almost 400%, and also in the ‘new batch’, with a 500% increase in those in the 30-40 age range. “There is a tremendous amount of new interest,” Nick Pegna, Sotheby’s global head of wine and spirits, revealed in a statement to CNBC. “Almost half of our new buyers are from the US, but also from a younger demographic.”