In his memo, Ek said that Rogan made the decision to remove the episodes, which appear to number about 70, after meetings with Spotify executives and after “his own reflections.”
Ek also said that Spotify would invest $100 million for the “licensing, development and marketing” of music and other forms of audio “from historically marginalized groups.” What that would entail was not immediately clear. Spotify licenses most of its music from record labels and music distributors, and music from Black artists and other minorities are among the most popular on the platform; Spotify has also promoted minority podcasters with its “Sound Up” program, for example. Representatives of the company did not respond to a request for clarification.
Since Jan. 24, when Neil Young demanded that his music be removed from Spotify, citing complaints from health professionals about Covid-19 misinformation on Rogan’s show, the company has faced a mini boycott from musicians, and constant criticism online. Joni Mitchell, Arie and Young’s sometime bandmates in Crosby, Stills and Nash, have all pulled their music. A handful of other artists, like the alternative band failure, have followed suit, while others have staged protests of various kinds. The band Belly, for example, added a “Delete Spotify” banner to its own Spotify profile page, and explained on social media that for many artists, removing their music from the service is easier said than done.
In media circles, Spotify’s stance over Rogan has also raised questions about the responsibility of online companies to police the content on their platforms. In recent years, Facebook, Twitter, YouTube and others have come under frequent attack for the content they host, usually about politics or the pandemic. They have responded with a variety of measures, but tended to avoid labeling themselves as publishers.
That stance has been more difficult for Spotify, given its exclusive deal with Rogan. In his memo, Ek doubled down on recent comments denying that Spotify is Rogan’s publisher. In a company town hall last week, he told employees that despite its exclusive arrangement with Rogan, Spotify did not have advance approval of his shows, and could remove his episodes only if they ran afoul of Spotify’s content guidelines. (Spotify released those platform rules for the first time last week; it was not clear whether the episodes that were removed last week violated them.)