Google. Products will need to be tested to ensure they meet legal limits for THC (tetrahydrocannabinol, the psychoactive component found in marijuana) and provide a third-party Legitscript Certificate of Analysis.
Google Ads will allow CBD ads to run in certain US states, including California and Colorado, as well as Puerto Rico. On 22 December, Giant announced that its rules regarding this matter would be changing and would become more flexible, relaxing some of the prohibitions. In addition, it would remove CBD, a substance from cannabis used for medicinal purposes, from the list of unapproved pharmaceutical products and supplements.
Thus, from January 20, 2023, CBD ads can be seen on Google search engines, as well as on most devices belonging to the group.
“On January 20, 2023, the Google ads policies for hazardous goods and services and health and drugs will be updated to allow the promotion of FDA-approved pharmaceutical products containing cannabidiol (CBD) and hemp-derived CBD topical products with 0.3 THC content % or less in California, Colorado and Puerto Rico”, indicates a statement published by Google on its blog.
What are the limits imposed by Google?
Google Ads will not allow businesses to use certain formats, such as the YouTube Masthead, a digital billboard that is placed on the YouTube home page for 24 hours.
In addition, CBD products will not be shown to users under the age of 18, and advertisements promoting other CBD-based products, such as supplements, food additives and inhalants, will not be accepted.
It should be noted that products will need to be tested to ensure they meet legal limits for THC (tetrahydrocannabinol, the psychoactive component found in marijuana) and provide a third-party Legitscript Certificate of Analysis. Huh. For this, it will be necessary to send a sample of the product for analysis, in order to certify it as suitable for advertising.
According to Forbes, LegitScript is the only company authorized by Google to certify advertisers for eligible CBD products and websites.