Sunkist Growers Prepare for the Return of California Citrus Season with Category Insights, New Sales Strategies, and Support Programs selling y selling to help improve the category. The cooperative, owned by farmers for generations, has a constant supply of 40 types of conventional and organic citrus fruits, consisting of oranges, lemons, tangerines, grapefruits, tangerines, and tangelos.
Sunkist also recently named Jamie Sells vice president of sales. “I am thrilled to be joining an organization with the experience and caliber of our sales staff, and it is a privilege to represent an organization with such a deep heritage in agriculture,” said Sells.
“With more than three decades dedicated to the production, Jamie’s deep knowledge of our sector will be instrumental in shaping our marketing strategy and driving revenue growth for our family of farmers,” said Christian Harris, Director of Operations.
After its 130th season, the fresh citrus cooperative continues its legacy of presenting new selling for the consumer with fact-based recommendations. At IFPA 2023 in Anaheim, Sunkist will remind buyers and retailers why should they continue betting on citrus.
“We continue to customize our toolset based on real-time consumer feedback to help industry partners retail help you achieve your in-store goals and improve the overall shopping experience,” said Cassie Howard, senior director of category management and marketing. A recent study conducted by Sunkist revealed that when consumers were asked which ads directly inspired citrus purchases, more than 50% of shoppers cited recipe inspiration first. “Our interactive point-of-sale materials are available for all brands in our portfolio, along with data-driven pack sizes, limited edition boxes and interchangeable display materials so customers can. retailers innovatively ,integrate citrus during important promotional periods to drive sales.
The cooperative creates something new place commercial that will pay tribute to their anniversary season. The new advertisement of streaming highlights the nostalgia and shared pleasures when enjoying a Sunkiorange, and viewers will see an authentic California citrus grove.
“The ad also addresses two important purchase motivations that reveal new data about consumers’ growing interest in knowing where their food comes from and how it is grown and harvested,” it added. Howard. “Evoking happiness can be a real motivator to purchase, and with consumers spending more time on the internet today.”
IFPA trade show attendees can visit the STAND of Peel Good Citrus® Sunkist (#2039), which will feature a cooking and tasting demonstration croissants grapefruit, lemon bechamel and fennel brioche, with orange-infused teof a. Sunkist will also offer a virtual ,reality experience that will take attendees to a California citrus grove to immerse themselves and learn how citrus is picked, washed, sorted, packed, and shipped.