Last Sunday’s Super Bowl, where the Kansas City Chiefs won 25-22 against the San Francisco 49ers, with Taylor Swift as the star of the stands, had an audience of 123.4 million viewers, representing a new record. on a television. broadcast in the history of the United States.
The previous record was held in the Super Bowl last year, where the Chiefs were also crowned but that time against the Philadelphia Eagles. That game brought in 115.1 million viewers.
The 2024 Super Bowl will precede the Apollo 11 moon landing in 1969, with an estimated audience of between 125 and 150 million people in the United States.
However, and apart from the fact that in this case these are only estimates, the arrival of the man on the Moon was seen through different channels, so the comparison with the 2024 Super Bowl, which in the United States will be broadcast only through The CBS and its complementary platforms and channels, it is not very accurate.
Data from Nielsen Fast National and Adobe Analytics, released by the NFL on Monday in a statement, showed that 120 million people watched the game on CBS.
Others enjoy it through Paramount+, Nickelodeon, Univisión, CBS Sports and NFL+. Specifically, the 2.2 million who watched it on Univision represents a new record for a Super Bowl on a Spanish-language network.
Allegiant Stadium in Las Vegas witnessed the second consecutive title for the team dynasty led by Patrick Mahomes and its third ring in the last five years.
The final, which was resolved in overtime, also had the incentive of having Taylor Swift in the audience, whose highly publicized romance with Travis Kelce, a player for the Chiefs, is one of the best stories in the NFL this season. . One of the images of the night was a long hug between Swift and Kelce on the grass at the city’s stadium in the game after the victory in Kansas City.
Ever since they made their relationship official, NFL cameras and fans alike have been finding the singer in the stands cheering on her boyfriend at every game.