exclusive interview with metro Gideon Litchfield, Director of Editorial Global D Wiredlike to talk about the importance of spaces Wired Summit To broaden the panorama of those who seek technological solutions or current problems as well as media consumption for future generations.
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What is the role of Wired in the journalism world and society?
– I define Wired’s work as an overview of how the world has gotten better. Basically how do you work towards a better future, because in the 90’s when Wired came out there was a lot of optimism about the power of technology to improve every aspect of our lives and now with everyone’s potential? There are slightly mixed opinions about the techno.
It’s cool that it can improve the world or it can have very disastrous effects, but Wired’s goal is always to talk about how we improve the world and how we talk about those who try to improve. in order to meet the great challenges. World..
Here is the full interview
What is Wired’s outlook in Spanish?
– For now, only with events like this that we’re doing here in Mexico, which I think is a very good opportunity to bring together people who are interested in all of these innovation issues and how to address important challenges Is, hopefully in the future we will have a wired launch in Spanish.
Why is it important to talk about technology? Far beyond the simple launch of a cell phone or screen
Well, because technology affects everything, technology is in every aspect of our lives, influencing how we move, how we work, how we manage our health, how we treat our children. How we educate, how we govern our society are all mediated by technology today. And it goes far beyond the tools we have in our pockets.
How are you going to expand across Latin America?
– That’s also something we’re planning right now. If a site is launched it will obviously be in Spanish and have content that is designed to be interesting to the entire Spanish-speaking world. We started with Mexico because it is a very powerful force for technological and economic innovation in the region.
How do you see the future? Cause we talk about the future, but we’re already in it
– Someone at Wired once told me that the function of Wired is to recognize future moments in the present and then understand where they lead. So it’s true, as science fiction writer William Gibson put it: “The future is already here, it’s not evenly distributed.”
I think what we’re seeing, what we’re experiencing during the pandemic – for example, with remote work – was clearly something that already existed, but expanded with the pandemic and now It’s clear that this is going to be a part of all of our futures.
For you, what would be a good outcome of this event, Wired Summit 2022?
– For me, in a broader market other than Wired, it’s an opportunity for people who are working on different problems, to meet each other, to build relationships. Find opportunities to work together or set up projects of your own through the conversations or ideas you meet at this event.
When we talk about Wired, we have a physical revelation in mind. How does Wired innovate its publishing?
Well, the magazine that we publish 10 times a year in the United States is already a relatively small proportion of all our content, that is, every day we are publishing many pieces, many journalistic stories, we have some There are also podcasts, we have a new launch in the USA, we have one in England, we have events, we do videos, now we’re doing a lot of experimentation with TikTok with Instagram.
Like all media, we are trying to be on all platforms and it is very important for me to think about how the next generation is consuming media, how are they communicating with themselves, what sources do they rely on Where do you get your information from? Those questions are part of Wired’s coverage, but they’re also questions for Wired to understand how to communicate with its future audience.
Platform and reliability, are they compatible?
In general, user trust is not necessarily in well-known platforms or institutions, it can be in influencers, young people like myself who are creating videos or other types of content on TikTok, so understand that What generates trust, that generates relationships between people, that the rules of these are already very different than they were two or three decades ago, which is very important for any medium to understand.