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Thursday, September 29, 2022

Technology pays off for farmers

Cutting the chain of middlemen in the fruit and vegetable supply chain between agricultural workers and businesses is the basis with which Jorge Vizcaino decided to create Alima, a startup that seeks to optimize the sector through the use of technology, While offers better prices for the country’s producers.

“After talking to farmers in the initial stages of the project, we realized that the problem was in actually getting it and selling it at a reasonable price. There may be eight middlemen in the chain, making it difficult for the producer to make a reasonable profit. Jorge Vizcano, Co-Founder and General Director of Alima, says, “We understood that we could leverage the technology part to connect and spread more among farmers and be able to better market our produce.

The startup, which began operations in November 2021, is today focused on medium-sized farmers who can bring produce to the Alima distribution centre. “Today, farmers have little certainty about how much of their crop they will sell.

July 4, 2022. Photo: © Fernando Luna Arce

That is why we have focused on estimating how much demand we are going to have to give producers more certainty and help them plan this logistics part,” Vizcano explains. “Also, the price of fruits and vegetables is very volatile. What could happen at 5 pesos today, could happen at 12 tomorrow. This volatility affects, as businesses do not know how much their profit margin will be the next day. With our technology, we try to slightly compensate for this situation, with predictions.”

According to the Business Wire firm, the agritech market was valued at $17,442 million (MDD) in 2019, and is expected to reach $41,172 million in 2027; Which means an annual growth rate of 12.1% from 2020 to 2027. As of 2019, North America is the leader in the agritech market, with a revenue share of 38.59%, followed by the Asia-Pacific region and Europe.

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Today more than 500 companies operate with Alima in Mexico City, including restaurants, hotels and even schools. From the beginning of January to the end of June, the startup grew more than 15x, and is expected to close the year with about 1,600 customers. In October, Alima raised an undisclosed pre-seed funding round led by Dorm Room Fund, Soma Capital and Pareto Holdings. The company is also part of the Y Combinator accelerator.

For now, Alima aims to expand locally. In early 2023, it hopes to cover the central part of the country and start operating in satellite cities. “Once we consolidate in this area, we will see options in countries like Brazil, Chile or Peru,” Vizcaino says.

Technology Is Beneficial For Farmers 2 (Pw-Pag.25)
Blanca Espinosa, co-founder of Alima. July 04, 2022 Photo: © Fernando Luna Arce

In addition to scaling, another objective of Alima is to simplify business procurement processes through machine learning, including purchase planning, inventory management, and expense management. “We provide them with an analysis of what they are spending on a weekly basis and we also plan to add suggestion algorithms that allow them to add or remove items from their menus, allowing them to increase their margins. It helps to improve.” Alima also provides credit solutions within the platform.

World Nation News Desk
World Nation News Deskhttps://worldnationnews.com/
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