To what extent can it be legal for a manufacturer to promise products which he substantially depends on the value of his shares in the stock market which he knows he cannot market within the promised period ?
In 2017, Tesla announced that it would launch an electric sports car in three years that would name its first model to become the company’s Halo car. It was also done from the hand of a conceptual model with very mature lines and closer to the future production model and announcing dizzying benefits. Since that announcement, more than six years have passed, and three from the date it should have debuted on the market, and the Tesla Roadster is far from becoming a real electric car.
This has been confirmed by Elon Musk himself in his recent statements. The head of Tesla has taken advantage of the presentation of results to its shareholders to confirm that the Tesla Roadster will be delayed again on the market and it will not be until 2024, when it will be ready to launch.
“We expect to finish the engineering and design part of the new generation Tesla Roadster this year and hopefully, and this is not confirmed, start production next year. Cake, so it definitely won’t add much to revenue . It would make a modest increase in profitability, but it would be amazing.”
Something similar happens with the Tesla Cybertruck, which was introduced in 2019 with a view to start its commercialization in 2021. 2023 is when the brand will be able to take it on the roads.
The roadster promised 0 to 100, 400 km/h and 2.1 seconds in the 1,000 km range.
There is no doubt that these two models are located in market niches whose characteristics, marked primarily by the capabilities of their internal combustion counterparts, make their development extremely complex. While Tesla worked on the development of these models, brands such as Ford and Rimac have been able to design, develop and market models similar to those promised by Californians, far exceeding what is expected of them. We’re talking about the Ford F-150 Lightning and the Rimac refrigerator, respectively.
It is true that it is very difficult for a newly formed company to accurately determine when it will launch an electric car in the market, something that has been clearly seen with the launch of the Fisker Ocean and Rivian R1T . Nevertheless, these young manufacturers have been able to bring their products to market, although their production is not without problems. With over one million units produced each year and over 10 years of experience as a manufacturer, this is certainly not the case with Tesla.
If this way of proceeding by Tesla becomes commonplace, it will confirm what will be its next high-volume model, the electric car they have already dared to set a price of around $25,000 in the United States. The brand promises that it will be 2025 when it will launch this potential breakthrough in the market. we will see.