The models with the highest number of sales today in Mexico reflect the hegemony of sedans and SUVs in the national market. Below, are the top 3 of the most marketed Volkswagen so far in 2023.
The endpoint of the trading cycle of the Volkswagen Wind generated while maintaining the trend in terms of best-selling brand models in Mexico, a substantial change in the first place. This was to be expected because until the popular sedan withdrew from the market, it shared a portfolio with its successor, who has now risen to the top of lawsuits for the company in the country.
Although it is known which vehicles were best positioned in March 2023, in this article we offer as a reference the cut up to February, which is the latest published by the Mexican Association of the Automotive Industry (AMIA). In a context where Volkswagen is the third best-selling brand in 2023 -behind Chevrolet and Nissan-, these are its three flagship models for sale.
The Tiguan, Volkswagen’s best-positioned SUV in 2022, is the brand’s third best-selling model so far in 2023. In January-February, 2,329 units of this vehicle were delivered.
Its standard engine is a 150 bhp 1.4 but it rises to two liters of displacement and 180 bhp with the top-of-the-range 2.0L R-Line. With a total of 11,582 sales in 2022, the Tiguan is being offered in its 2023 model year with three trim levels, Trendline Plus, Comfortline, and R-Line, and a starting price of $575,000.
Secondly, the modern face of a Volkswagen family sedan with weight in the history of the German carmaker in Mexico. The Jetta has a 1.4 L TSI engine, 150 maximum horsepower, and 250 Nm of torque. With a total of 3,211 sales in the first two months of 2023The Jetta is currently offered in three trims: Trendline, Comfortline, and Sportline, and a starting price of $400,000.
In 2022, the Virtus ranked as the sixth most in-demand Volkswagen. This is a product that still shared a catalog with its already retired predecessor. The Volkswagen Vento withdrew from the market as the model of the most successful German brand in Mexico and, now, it is Virtus that fills the void, with a total of 3,288 new registrations in the period January-February 2023which places the sedan at the top of Volkswagen with the highest number of sales in the country.
Engines from 1 to 1.6 liters, maximum power of 110 or 114 horsepower, torque from 152 to 178 Nm, and five-speed manual gearbox or six-speed Tiptronic automatic, all depending on the variant. The Volkswagen Virtus is offered in its 2023 model year with three versions – Trendline, Comfortline, and Highline – and a starting price of $334,490.
For a slightly more complete analysis, in this link, we extend the panorama by taking into consideration The five best-selling Volkswagens in Mexico in 2022. Can Virtus be as successful as the Wind during its ten years of production?