Public officials responsible for tourism in the Balearic Islands They set themselves the goal of consolidating the US market and gaining ground against other destinations competing for booming tourists with a spending capacity greater than traditional sending countries. Europe. The government and island councils have established a work plan to increase and optimize promotion in the US to stimulate demand in that country and increase air connections, if possible, by adding other airlines that support direct flights from United AirlinesCanadian companies are included, and there are direct flights throughout the year.
This company’s plan for 2024 is to continue the same Palma-New York connections as this year (three weeks from May to September). The fact that Malaga has been able to triple the offer and activate a daily route starting next year causes the possibility of strengthening the promotion strategies of the Balearic Islands to begin to be considered. The goal is not so much to achieve a daily direct flight for a long time, but rather to continue for three weeks and take a week or two off.
Therefore, the director of the Balearic Islands Tourism Strategy Agency (AETIB), Pere Joan Planas, recognizes that Malaga is a “very well-positioned” destination in that market, especially for serving as a gateway from which to pivot to other points in the Andalusian and Spanish geography.
In this sense, Planas explained that the possibility of nurturing the same potential in the Balearic territory will be proposed to the councils of the island, such as offering packages combining trips between the different islands of the Archipelago. A strategy defended by the employers of the Balearic travel agencies, Aviba Likewise, it is also studied to communicate the good position of Palma airport and its status as an important connection center, which informs about the possibilities it offers to visit not only the rest of the islands but other points in Spain and the continent, especially in the cities of Central Europe.
Planas pointed out that the intention is “It can’t compete with Malaga, although it will strengthen a line of work that allows the Balearic Islands not to lose ground against destinations, consolidating the progress made in the last two years and going further with the attraction of the bag visitors.
Therefore, the experience of the III Commission of Turespaña in San Sebastián allows us to check that there is a growing interest in Mallorca and the other islands in terms of other US and Canadian airlines, which can bet to enable new connections. The goal is to capitalize on that interest and widen the gap in that market.
It may also be a more relevant movement if it is considered that it is a moment of transition for airlines around the world, immersed in a process of renewing their fleets to adapt to environmental pollution requirements. This means that connectivity planning is done carefully to offset the costs of modernizing the aircraft.
