written in lifestyle
Do you remember Big Cola? A few years ago this soft drink tried to gain ground and compete with the world’s most powerful soft drink, but it did not succeed. We tell you why it disappeared and who owned it.
This Peruvian-origin drink jumped into the Mexican market in 2002 and took the Coca-Cola and Pepsi-Cola giants by storm with its 3.3-liter serving and 17 pesos price, 30 percent less than your competition. was representing.
Its price, familiar presentation and its red, black and yellow labeling quickly made it popular among Mexican households.
Why did Big Cola disappear from Mexico and who owned it?
Although Big Cola arrived in Mexico in 2002, the drink’s history dates back to 1988, when the Ananos family – made up of six brothers and their parents – began producing an orange-flavored soft drink known as Cola Real.
Due to the growth of the soft drink, the brothers began to expand the brand under two branches, Enanos Alcázar (ISM) who was in charge of Cola Real and Enanos Jeria (AZE), who began distributing the soft drink Big Cola.
It was as part of Agegroup’s expansion that Big Cola reached Mexico with unparalleled success, as seven years after its arrival it already had 15 percent of the Mexican market and after 10 years there were already six production plants in the country. .
However, the success of Big Cola and its sister Big Citrus was marred by legal problems with Coca-Cola due to poor distribution strategy and allegations of alleged plagiarism.
The chain had opted for a distribution strategy in large supermarket chains and not corner stores, where up to 60 percent of soft drinks are sold, which led to Big Cola’s decline.
Despite its failure in Mexico, Big Cola maintains its presence in India, Vietnam, Indonesia, Egypt and Nigeria.