Monday, September 25, 2023

The big surprise with the iPhone 15 is the prices

The iPhone 15 has arrived, and USB-C has arrived, but The feared price rise that had been murmured in recent weeks did not materialize. Presumably due to the margin maintained by the increases compared to the previous year, with worrying inertia (depreciation of the euro against the dollar, stabilization of inflation), which has managed to stabilize in recent months,

In fact, it’s not that the prices of iPhones haven’t increased; in fact, they are cheaper than previous models. And that’s without taking inflation into account, which would make the difference even greater.

The surprise came

The iPhone 15 and 15 Plus Compared to the 14 and 14 Plus, they they have fallen by 50 euros. And with many more new features than the 14th compared to the 13th, when virtually identical models were released.

The Pro model are the iPhone 15 Pro Compared to the 14 Pro, it has reduced its price by 100 euros, while the 15 Pro Max remains the same price as the 14 Pro Max. Of course, the base option’s storage doubles, going from 128 to 256 GB.

The Pro model without Max is the one that has been reduced the most, both in nominal terms (100 euros) and in percentage terms (7.6%). Something very unusual for Apple, although understood in a very clear context: that of the Eurozone a year ago.

€1,009 €959 -50€ -5%
€1,159 €1,109 -50€ -4.3%
€1,319 €1,219 -100€ -7.6%
€1,469 €1,469 €0 0%

If we take into account the impact of inflation, the difference is even greater.

And a little more curiosity: There is no iPhone that costs more than 2,000 euros. Last year there was one: the 14 Pro Max 1TB, which sold for 2,199 euros. This year, the most expensive iPhone, the 15 Pro Max with 1 TB, remains at 1,969 euros. It is not a little, but it no longer exceeds the psychological limit that was crossed a year ago.

World Nation News Desk
World Nation News Desk
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