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Thursday, December 2, 2021

The Dark Side of Black Friday: Major Drawbacks With This Shopping Bonus

Black Friday is upon us again. It is one of the biggest buying events of the year, although there are mixed signs about how successful it is likely to be in 2021. A recent study found that only a third of consumers plan to participate. The financial pressure of COVID-19 is still evident, and inflation is running at its highest level in a decade.

All the same, consumer confidence is on the rise. According to GlobalData, shoppers are prepared to spend around £9.2 billion in the four days from Black Friday to Cyber ​​Monday. This would still be a substantial increase from the £8 billion spent in 2020 and £8.6 billion in 2019.

Whether or not Black Friday meets retailers’ expectations comes with a major problem: A huge majority of shopping will take place online. Online orders on Black Friday hit 2020 during the COVID lockdown, and are projected to grow rapidly again this year – GlobalData estimates it will comprise about two-thirds of all sales, compared to just 44% in 2019. This is bad news for change. environment – ​​and this will exacerbate the problems the supply chain has been experiencing in recent months.

how we are misled

Black Friday originated as a post-Thanksgiving sale in the US in the mid-1960s. Since then it has gained popularity around the world. But the idea that it’s a big discount day is misleading for a number of reasons.

The genuineness of deals is often questionable. And this year, low inventory, long shipping delays and labor shortages could mean even fewer stores will be offering more discounts than usual. A which one? The study found that most deals have been cheaper or similarly priced at other times of the year.

Many stores extend the sale event from one day to longer periods—often trying to entice consumers through most of November. This can reduce the incidence in the minds of consumers, although it also makes it easier for operations to keep up with demand. This should help retailers deal with many supply chain problems at least a year. In the best of pandemics, this is a way to “flatten the curve” and spread pressure on employees, warehouses and logistics.

Meanwhile, some retailers are boycotting Black Friday altogether. About 85% of independent retailers in the UK will not participate, instead closing their websites for the day or donating some of their sales to charity. It is being billed as a protest against over-consumption and its environmental impact. It also highlights that small businesses are often at a disadvantage, unable to compete with the discounts of larger retailers or handle the operational complexities.

deliver products to people

Black Friday means that a huge quantity of products need to travel through various logistics channels. It is difficult for supply chains to handle spikes in demand at the best of times. And with a number of ongoing issues ranging from a lack of microchips to adequate HGV drivers, retailers are under more pressure than usual.

This is creating a high demand for employees – especially given the huge shortage in the labor market. Royal Mail and Amazon announced in October that they were aiming to hire 20,000 temporary workers at the end of the year to cope with consumer demand. Amazon is offering one-time payments of up to £3,000 to attract new employees, while several retailers have been offering drivers sign-on bonuses in recent months.

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Logistics is hiring.
Amit Pansuria

The rise in online shopping changes urban delivery patterns as well — and keep in mind that the dominance of e-commerce means many products will be on their way until days after the sale. Instead of large quantities of products being shipped to a store, shipments become smaller and more fragmented. Single objects have to be dropped into different houses. This means more drivers are needed to deliver the same amount of product to our doorstep. Storage and packaging also become more complicated.

One factor contributing to the shortage of lorry drivers is that some qualified HGV drivers chose to drive local delivery vans instead. Not only is the demand for delivery drivers higher, working hours could be more lucrative. Consumers need to realize that all the parcels they order and the rows of empty supermarket shelves are all part of the same system.

dark day for environment

The carbon emissions we create from buying a simple T-shirt online can be up to four times more than buying it in a physical store. To put this in perspective, it would take 30 days for a typical broadleaf tree to absorb the carbon emissions created by purchasing a T-shirt (0.81 kg) online.

The COP26 climate conference will raise awareness to many consumers about the importance of achieving global net zero by mid-century to keep 1.5℃ of global warming within reach. Along with the impulse buys that Black Friday can bring, unbridled consumerism is a huge contributor to emissions.

It is true that many logistics companies are investing heavily in eco-friendly options such as delivery by electric vehicles or cargo bikes. So the carbon footprint of home delivery should at least improve over time.

Nonetheless, consumers should look for alternatives. Many retailers offer a click and collect option. This allows customers to pick up their luggage at their convenience, for example, on the way to work, without adding any extra trips and emissions.

Parcel lockers offer another convenient and eco-friendly option. They can help reduce overcrowding in customers’ homes by allowing multiple items to be delivered in a single location, not individually. They have a high potential to save costs, reduce required driver hours, and remove complexity from the delivery system.

Such an arrangement also helps in reducing the number of failed deliveries. At least 24% of e-commerce retailers admit that more than one in ten orders are not delivered on the first attempt, leading to further emissions for re-delivery or customer pick up. And virtually all of these organizations say they sometimes have deliveries that fail completely.

So before embarking on the next buying spree, consumers need to take some time to consider what goes on behind the scenes. The pandemic has fueled our growing fondness for online shopping, and Black Friday is likely to confirm that with no end in sight.

This article is republished from – The Conversation – Read the – original article.

World Nation News Deskhttps://www.worldnationnews.com
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