The confirmation of Lionel Messi’s arrival in MLS with Inter Miami has begun to have a significant impact on the American soccer scene, as tickets for the South Florida club’s games against all league rivals sold out within hours. Outside, in addition to the fact that the team’s social networks have significantly increased the number of their followers.
However, according to a study conducted by brand value consultancy Brand Finance and shared with AS USA Latino, the economic, social and sporting impact of Messi’s arrival at Inter Miami could be unprecedented.
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This study suggests that soccer currently surpasses other sports in the United States in terms of popularity, as it is the most popular sport in most states, except for five, while soccer accounts for only 3% to 32%. There is an interest in most states.
However, as far as women’s soccer is concerned, the category is still more popular than men’s today, despite the recent figures that have landed in MLS and changed the way American soccer is viewed.
However, the arrival of Lionel Messi could change this scenario to a great extent and bring soccer to a greater level of popularity in the United States and even attract more fans from different corners of the world to watch MLS. Can do
Messi will increase the brand value of Inter Miami
Currently, Inter Miami is far from being one of the most popular clubs or favorite teams for soccer fans in the United States, however, Brand Finance suggests that Messi’s impact could be similar to that which Pele had with the New York Cosmos. Was generated after coming in. , generating never-seen-before attendance at MLS matches and setting records for unprecedented product sales not only in the United States but around the world.
A clear example of this shared study is that according to statistics, Messi’s departure from Barcelona in 2021 would have caused an 11% drop in the value of the Blaugrana club’s brand and cost recovery to such an extent that it is reflected in Has happened. Net worth of the club.
“Lionel Messi’s arrival at Inter Miami marks a turning point in the sporting landscape and opens up immense growth potential in the United States. With his iconic status and exceptional skill, Messi’s association can increase business revenue, attract sponsorship and product sales.” represents a unique opportunity to promote football. In addition, its impact on the pitch is expected to broaden the fan base, boost broadcast and match revenues. With the arrival of Messi, the club is looking to redefine its brand. builds valuable alliances that extend beyond his time as a player. Don’t underestimate the power of this superstar,” said Hugo Hensleigh, Head of Sports at Brand Finance.
