The emails are back … but where did they go?

Henny Eshanev

Letters are back!

Who Is Using Email Marketing In The Age Of Social Media Marketing?

You need to rethink this, because even in the age of social media, over 70 percent of people still want to receive emails from companies.

How do I know all this? Well, this is my sixth year with an agency that specializes in paid advertising and email marketing. We’ve seen firsthand how effective emails are for small businesses that don’t have large advertising budgets.

This is how I know, and I am here to share this knowledge with you. So, keep reading.

Back … Where did they go?

You might think the emails are gone for a long time, but you need to think again. With the mainstream trends in social media, augmented reality and voice in mind, email is doing very well at this time.

Each of these channels has its own strengths, and none of them can be denied. But the old channel is still resilient against all the new trends, and entrepreneurs and marketers have come to love email.

So what caused the change, and will it stay here or not?

Why have marketers distanced themselves from emails at all?

At one time, email marketing was very popular. But with the rise of social media channels, marketers and entrepreneurs thought it was a more efficient way to stay connected with customers.

The potential of emails was underestimated and they were relegated to the background. But now the situation has changed, for various reasons.

Fake accounts are one thing, but a lot of people have stopped using social media because it takes too much of their attention and time. Some recent data breaches have further worsened the overall image of these social networks.

And, of course, do not forget about the changing conditions related to user privacy. But many people still see email as a much more powerful tool for entrepreneurs and marketers to take advantage of.

The era of the pandemic is also playing a role here, as more and more people see email as a much more reliable means of communication and file sharing than social media.

Why is email marketing beneficial?

Here are some interesting facts that tell you that email marketing is still as profitable as it used to be:

Mailing lists

Email marketing allows entrepreneurs and marketers to access their subscribers’ various mailing lists. This they will never be able to achieve if they use social media channels. This is a list of people who are serious about your business and need to hear more from you.

Positive impact on ROI

The emails had a direct and positive impact on your ROI. The average ROI on email marketing can be 122 percent. It is very profitable and you only use one marketing source. Imagine if you use it in conjunction with your social media channels.

More purchases by email

Customers who receive more email bids will spend 138 percent more than those who don’t receive any email bids. This means that as a business, you can count on $ 38 in revenue for every dollar you spend on email marketing.

Increase traffic to your site

With the help of e-mail you can increase traffic to your site. It will organically and positively impact your Google rankings.

You can influence your rankings through social media management and SEO. Increasing organic traffic to your website will instantly boost your site’s ranking in Google search results.

Tracking becomes easy and simple

This makes it much easier to track your ROI. You must have the appropriate tool and you must check how many people read your emails and click on the links provided in that email. Moreover, you will find that it is much easier to measure the success of the campaign this way. You will be able to quickly assess the ROI of this campaign.

Change your tactics instantly

Since you can get a more concise view of your campaign, you will be able to develop a new plan faster. With the right tool, you will split your subscriber list into different groups with different characteristics. As a result, you will provide more targeted content and change your tactics accordingly.

Content integrates with other marketing platforms

You can easily convert your content from your emails and copy it to other social media marketing channels as well as convert it to different messages. This way, you don’t have to start from scratch, which will save you a lot of time when creating different campaigns on different platforms.

Costs are always low

One of the great benefits of using email marketing is that it is not expensive. The costs on major marketing platforms are much higher. Plus, with email, you don’t have to deal with any commissions or postage.

You are reaching out to an already interested audience

Of course, you are reaching out to an already interested audience. People have signed up to your mailing list because they want more information from you. It’s time to adequately promote your products and services and even make new offers.

Final thoughts

Email is coming back with a bang. They should never have left the main stage. But marketers and entrepreneurs have underestimated their capabilities and opted for other marketing platforms, including social media channels.

They’ve now begun to realize that you can dramatically increase your ROI by using email marketing. Social media platforms may seem very appealing at first glance, however, when it comes to conversions, nothing beats the trusty old email marketing.

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