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Saturday, January 22, 2022

The Enchanted Life of Bruce Bozzi

The more Mr. Bozzi thought about it, the more he realized that much of his personality comes from others. He was a “son” on the Palm. In 2016, Mr. Bozzi married Brian Lourdes, the all-powerful Hollywood agent, and became a “husband”. In the celebrity tabloids, Mr. Bozzi has long been known as the “best friend” of Andy Cohen, a frenetic media personality; they have been best friends for almost 30 years. (Yes, Mr. Diller received them on his yacht.)

“This relationship is extremely important to Bruce,” said Sarah Jessica Parker, who has been close to Mr. Bozzi since the 1990s. “But so much in his life in the palm of his hand was connected with others – everyone else, other — that I think he wants to be himself and be treated as his own person.”

Mr. Bozzi was thinking of opening his own restaurant, perhaps a spooky haunt of the original Palm. He was eyeing real estate in New York’s theater district, but changed his mind. “I still have too many wounds from another,” he said.

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Mr. Bozzi and Mr. Lourdes, who live in Beverly Hills, also have a 14-year-old daughter. “I don’t want to be an absentee father,” Mr. Bozzie said quietly. “I hardly ever saw my father as a child.”

Instead, he decided to become a liquor mogul and celebrity podcaster.

Mujen Spirits, founded by Mr. Bozzi and his girlfriend Sondra Baker, began rolling out in November. This is a line of Japanese shochu, a colorless, odorless alcohol made from rice. Ms. Baker’s husband, Kenneth Orkin, an aspiring investor and entrepreneur, is also a partner at Mujen. Cash opportunities are enticing: Casamigos, the George Clooney-led tequila brand, sold for around $1 billion in 2017, and Aviation American Gin, co-founded by Ryan Reynolds, sold for $610 million in 2020.

Mujen received a splash of publicity on December 31 when Mr. Cohen and Anderson Cooper drank it while hosting CNN’s New Year’s Eve Live.

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