In a world that is desperately looking for solutions to mitigate climate change and move towards a more sustainable economy, digitalization is presented as a powerful tool.
The intersection between digital technology and the energy transition opens up new avenues to address the pressing challenges facing our planet. In fact, accelerating the process of decarbonization and digitalization, in line with the European Union’s roadmap, is the only possible path to a green and strong economic recovery.
We have seen the advantages of digitalization in extreme weather conditions such as Filomena – with 70% of incidents resolved in less than 30 minutes – or in crises such as imprisonment suffered due to covid-19. The investments made in the deployment of infrastructure such as intelligent power networks in recent years have made it possible to maintain the optimal functioning of operations, guarantee supply, strengthen critical service, providing continuity to many projects and, finally, showing the normality of a rare. context.
These digital transformation processes in companies can only be successful in conjunction with the necessary cultural changes and deployment of new tools and work methods. As well as incorporating new professional profiles or retraining existing ones.
At Iberdrola, digital transformation is intrinsic and strategic for the business; it has been developing for decades, in many cases in a pioneering way, but it continues to be a priority. To consolidate this, the company maximizes the use of technology by improving processes, improving asset productivity and gaining more efficiency from all activities.
Iberdrola, the private utility in the world that invests the most in R&D&I, has allocated 2,000 million in the last decade and plans to exceed 4,000 million investments in innovation, development and research activities by 2030.
The company has been managing its power generation assets digitally for years and is transforming its networks intelligently with digital tools and artificial intelligence. In fact, it applies the latest technologies to all its activities: blockchain for energy trading operations or ‘green’ energy source certificates; robots and drones to provide support in risky actions or in hard-to-access locations for edge inspections; virtual and augmented reality in training activities and actions on the ground, on power lines and infrastructure; internet of things, used in initiatives such as ‘smart home’; digital twins, where virtual entertainment of products and services is created that allows the company to anticipate and solve future incidents; big data and analytics, where it develops, for example, advanced wind prediction systems or detects electrical fraud, and artificial intelligence and machine learning that it uses algorithms in different processes, such as identifying of anomalies in photovoltaic plants or personalization of offers. .
Iberdrola and Spotify
On the other hand, Iberdrola extends its commitment to equal opportunities with a new alliance with Spotify, the largest streaming audio company in the world. On the occasion of the program ‘EQUAL’, the companies deployed a campaign to support the talent of women and promote their greater visibility.
Among the initiatives is a space launched on the platform to create playlists starring female artists. This microsite, which offers the possibility to customize the lists based on the feelings of the fans, helps to improve their promotion within the platform itself.
The power company also attended the ‘Spotify EQUAL Fest’ concert, Spotify’s first live music event. The artists Nathy Peluso, Ptazeta, Natalia Lacunza, Judeline and Lola Indigo took the stage at the Wizink Center in Madrid in this event for equality on September 22.
The ‘EQUAL’ program will also invest in the careers of artists by developing their technical capabilities. At the end of the year there is a charity gala whose funds go to training scholarships in areas such as sound production and engineering.
According to Spotify’s latest ‘Women Out Loud’ report, only one in five artists on the global charts are women. However, the plays of Spanish female artists have increased by 60 percent since the launch of EQUAL, Spotify’s global initiative launched in March 2021 that aims to promote gender equality in music.
This collaboration is included in the Iberdrola HerEnergy initiatives, where the company promotes equal opportunities in areas such as music, work or sports for women, an area where Iberdrola is already a benchmark.
For them, global momentum
Iberdrola understands gender equality in a global approach and promotes it through the practice of sports. Since 2016, it has been the main promoter of women’s sports in Spain, helping 32 national federations to increase the number of licenses by 42%. Also in Brazil and Scotland, the electricity company is the main partner-sponsor of the women’s national soccer team. In addition, since 2020, it has been awarded the Iberdrola Supera Awards.
The company’s commitment to equality promotes a better future of work for all. Therefore, the Global Green Employment platform offers guidance, training and green jobs. Creating quality work is a strategic axis of the company, which plans around 11,000 new employees until 2025.