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Saturday, December 10, 2022

The key behind Rosalia’s success in Mexico

La clave detrás del éxito de Rosalía en México

The first time singer Rosalia made her move to Latin America, she did so in Mexico City when she presented her album “El Mal Querer” in 2018, but at the time no one foresaw the musical phenomenon that the Spanish would become .

Today, the artist not only enjoys international fame, she has also managed to conquer most of the hit lists and has filled countless stadiums around the world. This weekend, the interpreter of “With Height” returns to Mexico, this time introducing “Motomi,” an album where I try to capture the Latin and Asian influences of the music that have marked her.

“Motomi has a personal point of view. I feel like I didn’t do that on the other albums. They were more serious and with that I wanted to find a way to channel my sense of humor,” Rosalia described when she went to the press disc. presented his new album.

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But Rosalia’s success extends beyond her music, her influence, like many other artists, came on social networks, where the artist has articulated and emphasized her personality through videos that have gone viral on all platforms, most notably TikTok.

Rosalia chewing gum in various activities and looking indifferently at the camera was one of her most-watched videos, but prior to the release of “Motomi” and Mexican Humor, she had received a large number of memes referring to her. combined to form. new disc.

Rosalía, on the other hand, has managed to reach the LGBTTI community thanks to her statements, personality and themes in her songs, which has earned her, according to Spotify data, that Mexico is the country after Spain to be heard. The most. to Catalan

“I’m very mine, I transform myself. A butterfly, I transform myself. Drag queen makeup, I transform myself” Luvia de Estrellas, I transform myself,” she wrote in one of her songs The song is titled Saoko, a term also coined for salsa and used by Hector Lavo in his song “Let’s Laugh a Little” from 1976.

And this cannot be a coincidence because the Afro-Antillian rhythms that Mexicans love, such as salsa, cumbia and reggaeton are always present in her music, and she herself makes references in her songs between Hector Lavo, Caetano Veloso, .

She is currently the most listened to Spanish artist and has more than twice as many monthly listeners as her compatriots C. Tangana and Rails B, with 25 million listeners between them, while Rosalia has 30 million monthly listeners on streaming platform Spotify.

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