A disruptive project has started to gain momentum in the city of Valencia to help small businesses – one that Brings life to the neighborhood and fosters the wealth of proximityTo ride the wave of digitization.
No one escapes that they are SME and self-employed The weakest part of the chain in deep digital transformation Who stepped on the accelerator with the pandemic and it spread in our lives.
However, not all companies, especially smaller-sized ones closely tied to family tradition and those tied to a specific geography and sector, have equipment. Embrace the potential of digitization.
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Why can’t the younger ones get the benefit of the benefits given by the big people? these are the six partners that make Gutxan, Amazon neighborhood business -Ol’Corte Inglis Localas they like to define themselves – a proposal that is revolutionizing the way in which Valencians can now buy without leaving their immediate surroundings and most importantly helping to ensure that Don’t let the neighborhood die.
Like many disruptive companies that have seen the light of day in Spain in recent years, Covid was a turning point for the birth of the project.
GutXain Startup Team.
“We are six partners, five of us met at ESIC while studying different master’s degrees. The CEO, Mariano Murcia, has always worked in multinationals and controls a lot of management tools of the big ones, which small people would never have access to. In the midst of the pandemic, it began to form the idea of launching a tool to promote local commerce”, he explains to D+I Lorena Garcia, co-founder and CMO of GutXain.
The company was created in May 2021, the application went to market in July 2022 and only half a year of life It already has over 1,300 users and 120 businesses Linked to your forum. Furthermore, at this time, over 21,000 Euros were sold in local shops “not for the big guys, but for the little guys who make up the neighborhood.”
Compatible and ‘cashback’ policy
“The metrics support us, that’s why we have entered the shuttle, We want to redefine the way we shop locally,” says Garcia.
What differentiates this project with respect to others that have attempted before to dynamize and digitize local commerce – with varying results? On the one hand, the Correspondence and advice to businesses at all times,
You can buy ‘online’, ‘offline’, return and spend your money in over 120 stores in 13 regions; Decline the card and pay only with GutExan now
“Many of these stores, businesses, are run by older people, they’re companies that are passed down from father to son, that, If they have a website, they don’t know how to take care of it, update it… We not only make it easy for them to register on the platform, but we accompany them all the time, we give them classes to leverage their full potential, they are never alone”, says GutXain CMO.
On the other hand, its business model where all the protagonists of this circular economy model win thanks Its rewards policy and which encourages quality in service and products that are offered
A user accesses the GutXain application from his mobile phone.
“Our tool does not exist as such. It can be purchased onlineCompare offlinereturn and spend your money Over 120 businesses from 13 different sectorsgive gifts, peak…and all this with a built-in cashback system for life”, he argues.
The project has been defined so that the customers of the neighborhood Use the app in your daily routineThat is to say, they go to the gym, to the hairdresser, to dinner… and they always forget the card to pay with GutXain.
This tool is not intended for a specific use, such as a council bond campaign. It is a way to restart local commerce along with digitization
“Why? Because if you buy from your neighbors in the neighborhood, you get cash back what can you do spend it when, how and where you want, and have that money for life, cash back This is by consumption bonus or prescription. With which you can get a Nescafé-like salary for life.”
Lorena Garcia is convinced that Gutxen’s unique commitment is here to stay and that Valencia will be the first, but not the only, city to implement it. In fact, only six months after being on the market, the company is already considering other locations in the Valencian Community, and is even making the leap overseas to countries such as Germany.
An offer that’s also sustainable
“The market need is clear: 99.9% of the Spanish clothing business is SMEs and the self-employed. The arrival of the purchase onlineGlobalization and New Consumption Habits Franchise & Supermarket Copy all user purchases And our neighborhoods disappear”.
“This tool is not for a specific use, as are campaigns for commercial vouchers from municipalities, but to change the mindset of buying local. If you can pay with a single application wherever you go and Gives you financial benefits while helping neighborsWhy not do it?” he insists.
Members of startups in the streets of Valencia.
GutXain defends that its platform offers consumers “the same features as the big guys, and I say it consciously when I say the same thing, but now buy into the little guys. And if the purchase is online, Delivery is by bike-messenger, The national market is unreliable, but it is a system that is implemented worldwide.”
In fact, CMOs are especially proud when they talk about their success stories. “Businesses That Were Never Sold online And now, suddenly, Sell in Germany, Cáceres or Elche, As a curious fact, 90% of the people behind local businesses are women.”
A new era of local commerce kicks off in Valencia And begins to spread throughout the national territory and abroad. its limits? They are yet to be traced. The journey has just begun.
