The Leagues Cup, the tournament between MLS and Liga MX clubs, will play its second edition this summer. And among its innovations is the’regionalization’ of the calendar to control the travel issue, in addition to presenting from the first round matches with the marketing label’sold out’ because of their potential.
One of the criticisms of the tournament at the time was the unattractive matches of the first round, in addition to the logistics in which Liga MX clubs had to travel many kilometers between matches.
Some details from this year’s Leagues Cup
- The top three players in the tournament will qualify for the 2025 Concacaf Champions Cup.
- The official Concacaf competition will take place from July 26 to August 25, 2024.
It is important to note that although not all games have large viewers, on average, in the United States, on Televisa Univisión channels, the games have an average of 635,000 viewers per game.
Others, like Lionel Messi’s debut in Miami in his match against Cruz Azul, gathered 2.14 million viewers on the Spanish-language linear networks of Univisión and TUDN.
Both América and Columbus, champions of the last tournaments, have guaranteed passage to the second round of the championship.
Chivas, with guaranteed full houses
Club Deportivo Guadalajara has a group where full capacity is guaranteed for several reasons.
One of them is because their’star’ signings have a recent history with the teams: Cade Cowell with San Jose and Chicharito Hernández with LA Galaxy.
And the second, perhaps more important, is that both franchises have percentages of occupying their stadium that Chivas does not: San Jose has a full stadium in all its games and the Galaxy has 84%.
In addition, we must add one more point: the Mexican team is one of the two most popular in the United States.
The trendy team faces the most successful team in Liga MX
Inter Miami vs. Tigres. In theory, maybe two or three years ago, this game could have happened even without great media impact, but the reality of the two clubs allows us to know that it has one of the largest audiences and was sold with a guarantee.
Inter Miami, the current champion of the League Cup, in addition to Lionel Messi, has a deck of veteran players who have made the MLS famous: Sergio Busquets, Jordi Alba, and Luis Suárez are its strong cards.
On the other hand, Tigres is one of the most successful in Liga MX. Between 2010 and 2023, they had six Mexican championship titles, one Concachampion, and they were runners-up in the Club World Cup in 2020.
Other matches with media expectations are those of Austin FC, one of the new MLS franchises with an average stadium occupancy rate of 100% last season. The club hosts Rayados and Pumas.
Same case for Charlotte to play against Cruz Azul. The American club has an average attendance of 95%.
In addition to a match with ‘geographical proximity’ like LAFC vs. Galaxy,.
Matches media expectations
- Monterrey vs. Austin FC
- Pumas against Austin
- Chivas vs. San José
- LA Galaxy vs. Chivas
- LAFC vs. Xolos
- Tigres vs. Inter Miami
- Charlotte vs. Cruz Azul