24 years ago, Brothers Jaime and Felipe Gonzalez Sangel are the men behind SNG, Passionate about the world of fashion and leather goods in particular, she created a distinct, colorful and romantic bet, designed for women who take pride in their femininity.
As good enterprising countrymen, they started in their garage seeing this business as an opportunity to innovate, because at that time, in 1998, the footwear offered in the market was very traditional; He started doing Makila, but with time he realized that with the potential of his work, he could start building his own brand and fulfill his dream.
Sungel Name It is a tribute to his family and one of the greatest values he has: faith.
According to what she says, the creation of a Sangel collection begins with the definition of the story she wants to tell through the design, which is inspired by everyday situations, her own experiences, feelings and tributes, all to women. are related; Subsequently, Jaime and Felipe, together with a group of designers and experts in the leather industry, embodied this concept, creating unique and highly versatile pieces in pure leather: ankle boots, moccasins, tennis shoes, bags, backpacks, shoulder bags, among many other products. The materials they use in their processes are national and a large part of their leather is their own development.
“It is an absolutely romantic brand, that speaks positively and thinks about details, wooing the neo-traditional woman with a high sense of fashion, with surprises to discover in each design; Sanangel transforms women into the protagonists of the story that each collection tells”, they indicate.
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“Making the supply chain circular invites us to re-evaluate our supply choices, use low-impact inputs, take care of life, water and energy. We do this by investing in more durable materials, extending product life and offering more easy-care repair options. Leather is our main raw material and we want to reduce environmental impact, We are enthusiastic and we hope to continue to inspire our association and work towards a more collectively conscious future”, said Felipe Gonzalez, creative director of Sangel.
Ending the year on a high note, the company crossed borders and reached the United States, beginning the internationalization of the brand.
With their web house in Miami, they will distribute their 100 percent Colombian designs throughout the North American country.
“One of the main reasons we started this process of exporting to the United States is to venture into the largest and most important market in the world, the opportunity to continue growing as a company with an openness to new marketing methods,” he give hints.
Online retailing became the brand’s main ally during the pandemic, a model that combined traditional wholesale sales in Colombia.
The “secret” of the brand lies not only in its innovative designs, but also in the changes made to its value chain and production.
The conservation of resources that promote cyclical, reusable and recycling life is one of the foremost principles of sustainability.
Leftovers and fine cuts of leather, from which shoes and bags are made, are used to create new garments using patchwork or mosaic techniques; It manually stamps down to the last piece after the main pieces are cut; They also make document holders, passport holders, mini wallets, purses or various accessories that are incorporated into the final design of bags and shoes. These artisan and manual production techniques are part of the production line of this brand with penny seal.
Now, in its first phase of internationalization, the web house, operating out of Miami, “will allow the brand to reach every corner of the United States with products at the forefront of penny fashion where manufacturing processes, quality, original designs, unique pieces The affordability and romanticism of the Latina woman, are some of the characteristics that set Sangel apart from other brands that already have a presence in the United States.