Police responding to a retail theft call in a California city discovered what might be the biggest thing of 2024: A woman in Sacramento allegedly stole about five dozen Stanley cups worth $2,500.
On Wednesday, Roseville Police officers responded to a report of a theft at a store where staff “observed a woman taking a shopping cart full of Stanley water bottles without paying for it” and refused to stop for the staff, police said on Facebook.
An officer saw the vehicle of an unidentified 23-year-old woman traveling on a nearby highway, pulled her over, and arrested her for grand theft. After searching the car, the police recovered 65 Stanley cups.
The unfathomable allure of Stanley cups has led people to great lengths to collect them. Recently at Target, the special edition Valentine’s Day mugs sold out quickly, and the mugs ended up reselling for hundreds of dollars more than the sticker price, which ranged from $20 to $50 depending on size.
“While Stanley Quenchers are all the rage, we strongly advise against committing a crime to comply with your hydration habits,” the police said on Facebook. “The Roseville Police Department remains committed to stopping retail theft.”
The 111-year-old Stanley brand is enjoying a great resurgence in the younger clientele of tweens, teenagers, and young adults.
Invented by William Stanley, Jr., in 1913, the all-steel vacuum-insulated bottle was originally invented for keeping food and drinks hot or cold and has since become a popular go-to camping and hiking accessory.
In 2020, Stanley’s global president, Terence Reilly, revamped the brand and specifically targeted women as a potential new consumer base. Then, with a new palette of colors and designs, the company relies on trusted social media influencers to get the word out.
The strategy worked: Stanley’s 40-ounce Quencher cup gained immense popularity because of its candy-like colors and its ability to keep drinks hot and cold for long periods.
When the cups took off on social media, Stanley’s annual sales reportedly jumped from $75 million to $750 million in 2023 alone