Seville, 8 June. According to the latest ‘Football 50 2023’ report presented by consultants Brand, the Sevilla FC brand has been ranked the fourth most valuable in Spanish football and the twenty-fifth in the world, behind Real Madrid, Barcelona FC and Atlético de Madrid. finance.
The Sevilla FC brand, which won its seventh UEFA Cup/Europa League against Roma in Budapest on 31 May, has experienced a 6 per cent growth over the previous year, helping it climb five places in the world rankings is, as reported on Thursday. Club from the Nervión neighborhood.
Spanish clubs stand out in the 2023 rankings and LaLiga, whose brand value rose 2% over the previous year, is the second most valuable national football championship behind the British Premier League, which grew by 5 per cent.
Manchester City leads this world ranking relative to the brand value of clubs, followed by Real Madrid and Barcelona, while, according to this report, next is Spanish Atlético de Madrid, who remain in twelfth place, although In this case with a lower total value than previous reports.
Behind Sevilla are some of its rivals in Spain in recent times, such as Real Betis (rank 34), Villarreal (36) or Real Sociedad (37), the Seville club said.
These results, according to Sevilla, “respond to the ambitious brand strategic plan that Sevilla FC launched with a new visual identity, a strategy based on the ‘Never Give Up’ positioning and aimed at its internationalization”.
“The strength of the brand is what attracts fans, players, investors and sponsors to engage with the club, provides business value through increased revenue and reduces the risk of profits associated with underperforming on the pitch .”, emphasizes brand finance in its study. ,
It also specified that “clubs create a pride of being around a brand, building the status of cities around the world by their brand, their colours, shields, stadiums and their fans”.
