He is the creative director of PUMA x F1, A $AP Rocky, who directed and starred in the Mostro campaign that launched before the show. With this introduction, it was hoped that the parade would not leave anyone indifferent, and, to no one’s surprise, it did. Before the awe-inspiring look at well-known names in the fashion and culture industry such as Emily Ratajkowski, Ashley Graham, Becky G, Hari Nef, Palomo Spain, or Caleb McLaughlin (among many, many more), the rides started spinning and light, and the runway was filled with custom and commercial pieces from the brand’s AW24 collection. Light, bold prints, and deconstructed patterns add to the star of the show, the Mostro (named from the Italian word “monster”), a plea for self-expression and the beauty of the race. Because these shoes are so different: Drawn from PUMA’s historic archives, its low-top silhouette features defining features such as its signature spiked outsole and strap closure. A design styled by Alastair McKimm in collaboration with PUMA Global Creative Director Heiko Desens, which was fresh when it was first released in 1999, has established itself as a work of art today.