Football doesn’t stop inventing competitions when the dates are sharply reduced to balance all the calendars. Now a new model has emerged for the European Super Cup, a competition which Sevilla played six times in their position as champions of the Europa League and once played in Monaco with Ronaldinho, Eto’o, Deco and an early Messi in Barcelona. won against
UEFA’s idea is to move the tournament to the United States to attract a market so powerful in terms of fans, and for this it has thought of a ‘Final Four’ which will be played by the champions of the Champions League, the champions of Europa. . League and conference league champions. For this to be a quartet, the last team to participate would be the MLS champion.
This has caused the first controversy among fans, who do not see the North American team’s argument over disputing a title that is considered official in European competitions. Until now, it was disputed by the champions of the Champions League and the champions of the European League, and Real Madrid were the last champions, beating Eintracht Frankfurt in Helsinki on 10 August.
After creating the third continental competition with conference leagues in UEFA, exploration of new markets has begun and the bet is on the American, where MLS has become a rapidly emerging competition with the potential to attract fans to stadiums. . , So much so that most of the great European squads choose to start preseason there and matches like Barcelona-Real Madrid or Real Madrid-Atlético de Madrid have already been played.
LaLiga’s president, Javier Tebas, already wanted to move the official matches of the highest Spanish competition to the United States, but he was met with opposition from the Spanish Football Federation, with some lawsuits that ultimately made it impossible for the president’s will. made. was completed for the owners. This happened in 2018 and both FIFA and the Spanish Federation were against it. A year later, LaLiga again focused on Villarreal-Atlético de Madrid, which ran into the same hurdles.
The United States market is considered strategic by UEFA, as viewership has been increasing following the rise of football until recent years, among other things, because of the increase in the purchasing power of the Latino community, each more and more numerous. In the United States the new English Broadcasting Rights Agreement signed by UEFA means a 150% improvement over the previous contract.
In any case, the decision is not final and a competition format with six teams was studied at the last UEFA Congress. Three champions of European competitions, Champions League finalists and two were invited by UEFA.