acer held yesterday webinar to present the main findings of two market studies Developed within the framework of the employer’s agreement with the Ministry of Finance and the economic model Valencian Government,
Market studies have focused on two strategic countries Spanish tile: United States and United Kingdomand are prepared by specialized advisors for these markets.
In the webinar, experts presented the findings of each study to companies in the sector as well as other players in the cluster through videoconferencing. Near 50 attendees followed the presentation of the study online,
first consumer of spanish ceramics
A US market study by JLC Consulting has concluded that the construction sector remains strong, although a slight decline is expected in 2021. The growth potential of ceramic tiles is evident in the residential segment, which represents 70. % of the share of the ceramic sector. Spain is the main US supplier in m2 And ceramic materials continue to have room to gain share compared to other substitute materials, some with very aggressive penetration such as vinyl.
With sales of 447 million euros (+24%) in 2021, the USA is the first country in the ranking of Tile of Spain export destinations. In 2022, sales growth is recorded till August 25.4% increase in valueHowever, in volume terms, sales registered a decrease of -8.6%.
Positive developments in the United Kingdom
The study of the British market has been produced by Smart Marketing Works, and the main conclusion has been that the construction sector is expected to improve due to the effects it will receive on the British economy. The United Kingdom imports 90% of the ceramic tiles it consumes and Spain is the main supplier of tiles with a 33% market share. at the product level, large format or 20mm pieces It is expected that they will continue to gain importance and we should not forget the potential of e-commerce,
The United Kingdom is the third destination for Spanish tile exports after France and the United States. Sales to reach 200.8 million euros (+18%) in 2021. In the first eight months of 2022, sales are up Positive growth with a growth of 37.0% in value and 23.1% in volume, Spain is the main supplier of ceramics to the market.
Both studies have followed the following plan: outlook and forecast of the construction market and the country’s economy; market development for ceramic floor and wall tiles, distribution channels and market structure; competitive ingredients and their development; the state of online commerce and logistics; market opportunities and trends; and promotional channel for Tile of Spain companies.