The world’s largest virtual food brand expands to Mexico
Global food chain MrBeast Burger, believed to be the world’s largest virtual brand, has expanded to Mexico, where it plans to sell more than 300,000 hamburgers in its first month of operations.
This is the US-origin chain’s first foray into Latin America and will join hands with Colombian-origin emerging company or “startup”, a pioneer in cloud foodology in the kitchen and in alliance with firm Virtual Dining Concepts.
“We are very excited to bring Mr. Beast Burgers to Mexico, the launch of this brand marks a milestone and a new era in the food delivery market in Mexico”, commented Juan Esteban Abadia, Director General of Foodology of Mexico, in a statement. Did.
“Thanks to Foodology’s speed, technology and processes, we have been able to launch it in six cities and 40 locations in Mexico in just a few months. This positions us as the leading ‘startup’ in the field of ‘cloud kitchens’ in Latin America. ‘.cloud)”, added the manager.
Foodology runs more than six virtual restaurants, including Brunch & Munch, Evocalia and Bamboo Wok.
In Mexico, the brand’s menu will be available in the cities of Monterrey, Saltillo, Guadalajara, Mérida, Puebla and Mexico City through home delivery platforms such as Uber Eats, Didi Food and Rapi.
Initially, MrBeast Burger, the world’s largest virtual restaurant, will not have any physical outlets and will focus only on delivery.
According to Euromonitor International, Mexico is the second largest distribution or distribution market in Latin America, with a value of over $3,865 million by 2021, representing a growth of 12.8% over the previous year.
Innovative offerings and a strong focus on customer experience have earned Shribeast Burgers recognition and popularity, especially in the US, UK, Canada, the Middle East and South East Asia.
Founded in December 2020 by “YouTuber” Jimmy Donaldson, aka Mr. Beast, with a virtual dining concept, the brand has over 3,000 locations and Mexico is the gateway to Latin America.
Donaldson said, “We started with major cities around the world and today we are reaching Mexico because of its potential and the reach of MisterBeast and MisterBeast in Spanish and a key market for us.”
At 25, Donaldson is the YouTuber with the most followers in the world with 170 million subscribers and, according to Startup Booted, he has a fortune of over $100 million.
Meanwhile, Foodology, founded by Colombians Daniela Izquierdo and Juan Guillermo Azuero in 2019, has more than 90 cloud kitchens across Colombia, Mexico, Peru and Brazil, making it the largest private cloud kitchen operation in the region. ,