- In 2022, there will be a total of 4.7 billion users.
- Online consumers in Mexico use social networks to follow companies and brands.
- 67 percent people have made purchases through these mediums.
The COVID-19 pandemic has unleashed endless changes, especially in the consumer habits that exist today. In view of this, various data have currently shown how purchases through social networks have increased by 43 percent, especially thanks to Gen Z.
By 2022, it is reported that nearly seven out of ten online consumers will have already purchased products through this digital channel. For this reason, many argue that companies must have a social media sales strategy and the tools to make the most of these channels.
According to data from Hootsuite and We Are Social, that total will reach 4.7 billion users in 2022, so it’s not unreasonable that people do everything on these sites.
According to Capterra, the majority of online consumers in Mexico use social networks to follow companies and brands, and thus find out about promotions, discounts, among a wide variety of content.
Similarly, the same source reports that 67 percent claimed to have made purchases through these means. Meanwhile, 26 percent of those surveyed say they’ve never made a purchase through a social network but are interested in doing so, and seven percent indicate they haven’t but would like to. Not interested in doing.
Whereas in the United Kingdom in March 2021, data from an investigation by Mastercard showed that there was a 43 percent increase in purchases through social networks.
In an investigation signed by Rudolf Ranegger, deputy general director of MCI Spain and Portugal, it is detailed that “brands that express authenticity will be more successful in their post-pandemic marketing strategy.”
In this sense, he maintains that the main ways in which the pandemic affected marketing aimed at Generation Z have been reflected in the buying habits.
This is all due to the fact that this generation is interested in online shopping, as it is a sustainable way to do business with the environment. So brands use this trend to adapt to social and environmental needs.
“Brands that convey authenticity will be more successful in their post-pandemic marketing strategy,” he suggests.
“Generation Z’ is no longer focused on value and quality, they are now looking for brands that convey authenticity in their communications and are committed to social causes that are meaningful to them, such as racial equality and sustainability, they say.
In line with that, another source states that online consumers who shop on social networks indicate that Facebook is the main platform where they do so with 92 percent, followed by Instagram with 38 percent and WhatsApp with 34 percent.
And thus social networks are an evolution of the Internet and part of the daily lives of consumers, who have integrated them into their daily routines, affecting a high percentage of their activities.