The idea of an empowered consumer moving within an Ecosystem of services increasingly based on the same platform is the common denominator of the so-called “super apps”.
Data is the raw material these tech giants use to get ahead in their search for new businesses.
As Rappi and PedidosYtriedry broke into the digital wallet space, Mercado Pago started fighting between delivery apps.
Mercado Pago Delivery: How the service works
Mercado Pago’s on-demand food delivery solution has been available online in Argentina since June last year. However, in the last few weeks, it has extended its coverage to the entire city of Buenos Aires.
The proposal complements the four pillars that fintech already offers – payments, credit, investment, and insurance – but has the potential to achieve them The app has 44.5 million unique users in the region.
The project started as Piloted among its employees and already working with hundreds of companies,s Mercado Pago partners have and can integrate the solution into their points of sale (POS). Accept orders automatically.
In addition, the unicorn offers ananana Order manager for companies that do not have their system to organize the process and simplify delivery.
Unlike Rappi and Pedidos Ya, which have their crews of horses, Mercado Pago Delivery works with the distributors that the companies already have.
Users can use a button within the app to access the range of gastronomic establishments, place an order there, and pay without leaving the platform. It is also possible to filter businesses by discount percentage, top-rated restaurants, type of diet, and shortest delivery time.
Mercado Pago Delivery offers some of these Promotions and benefits more than juicy to alleviate the crisis:
- Free shipping on all purchases over $2,500
- $1,500 off your first order
- $650 off Mercado Crédito payments on purchases over $1,000
- Special offers with 50%, 40%, 35% and 25% discounts
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In addition, in affiliated branches, Give away $1,500 with purchases of $2,000 or more. For example, a dish that costs 2,000 pesos, minus the benefit and shipping costs, will cost $829.
Mercado Pago offers an unbeatable offer: 1,500 pesos off any purchase of $2,000 or more.
Order now and be on your way to becoming a super app
Just as Mercado Libre is getting into the delivery business, Pedidos Ya adds two key solutions that bring it closer to the unicorn model: the integration of financial services and the launch of its PedidosYa+ benefits program.
In the first case, the platform was officially launched in June. OrdersYa Creditsa’s loan program is available to 60,000 Argentine companies selling via the delivery app. The company accumulates Lines of credit totaling $935 million.
Since orders are already disclosed to iProUP, the credits are deducted directly from the company’s turnover on the platform, and the solution is greatly appreciated. 99% would be willing to request another one if needed.
In addition, interested parties can use a credit simulator that allows them to do this Check the amount, process it online, and get the money within 48 hours.
Just like Mercado Libre has its subscription at level 6, the delivery app offers PedidosYa Plus, a benefits program that costs $1,099 (corresponds to about four orders) and has 150,000 paid.
In addition, users can take advantage of special offers and discounts on thousands of products and participating businesses, which vary from week to week and at certain times of the day:
- Monday through Friday, 11 a.m. to 3 p.m.: Lunch for $1,799
- 2×1 or 3×2 special offers on selected supermarket products
- 30% to 35% discount on pass-through alliances with the main banks
- Unlimited Free Shipping in thousands of affiliated stores, 20% return on purchases in PedidosYa Market, and discounts in supermarkets and restaurants with PedidosYa+
Applications with a large number of users offer services other than their “core” and become “superapps”.
Rappi strengthens its fintech model in the region
Rappi is also making rapid strides in his career to position himself as a fintech and consolidate itself as a super app in the region.
Like its main competitor, it offers its main program, which allows access to itssubscriber’ss Free shipping, benefits, discounts, and exclusive offers Prime Basic membership costs $599, while Prime Plus membership costs $949 per month.
In financial services, RappiPay is consolidating in Colombia, Peru, Mexico, Brazil, and Chile while preparing to launch in Argentina.
The fintech offers the possibility of withdrawing money from ATMs without a cardBuy online with direct debit, do Payments and bank transfers, and use the RappiCard credit card to make purchases on digital platforms and also in physical stores.
Recent announcements to strengthen its fintech strategy include announcing a pilot plan for cryptocurrency payments in Mexico.
In cooperation with Bitso and Bitpay, the company has developed a product that enables consumers to connect their digital wallets and exchange accounts to convert crypto into Rappi balances. In addition, there are plans to start offering Loans to restaurants in Mexico and Colombia in collaboration with Fintech R2.