Tuesday, December 06, 2022

This is what Mexicans want to buy at Good End 2022

This is what Mexicans want to buy at Good End 2022

  • The event has increased its relevance since its first edition in 2011.

  • In 2021, Del Buen Fin made sales of 192 billion pesos.

  • In Mexico, bn fin is inspired by Black Friday.

Promotions and discounts are the most anticipated by consumers around the world, especially in Mexico, just a month before the campaign season. That’s why the Mercado Libre info detailed what Mexicans want to buy in the next edition of Buen Fin 2022.

El Buen Fin is a joint government and private initiative that invites companies to offer promotions to encourage consumption among the population. The campaign coincides with the date in Mexico on which most employees receive their year-end bonuses or advances of economic benefits called “aguinaldo”.

In the 2021 edition, El Buena Finn made sales of 192 billion pesos, which was positive, if one considers that it happened in seven days of the season, compared to the 12 days of 2020, when 239 billion pesos were generated on more days.

What do Mexicans want to buy at Good End 2022?

In a recent report, Mercado Libre reported that as shoppers are preparing for the Good End, 71 percent of Mexicans plan to make a purchase.

The study revealed that the categories in which shoppers expect to make a purchase are mainly, Clothing and shoes, with 47 percent intent to purchase, and technology and cell phones, with over forty percent each having a preference.

Let us inform that this year the dates of this campaign have been announced on November 18 and 21, which It will return to its traditional form after a few years lasting one and a half weeks.

as well as after the pandemic Mercado Libre assured that the purchase intention has increased by 16 percent compared to 2020.

In the investigation, the e-commerce platform said it intended to make purchases where consumers explained in detail the brands they were probably going to acquire during the discount campaign. Apple, Fisher Price, LG, L’Oreal, Maybelline, Mabe, Matler, Nike and Samsung.

Mercado Libre assures that those who intend to shop during those dates start searching for products and prices from El Buen Fin between three months and 15 days, so that there are already people who are looking for discounts. Be monitoring prices to be sure. So usually 30 percent of users end up buying the product and brand they had planned.

And as such, discount campaigns are an ideal strategy to boost sales, support you in the launch of the product. Or just to run out of stock.

In this sense, consumers in Mexico and around the world welcome this type of campaign. Since it can also be a good means of increasing income for small brands, which is why many are already starting to sell their discounts and even promote their products on social networks.

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