In a trendy downtown area lined with cobbled sidewalks and classic cars parked on the street, there is an ambitious new all-in-one music center, art gallery and coffee shop Electric Moon, which he opened this summer, by Monrovia musician Brent A. Naffer.
It’s open 24 hours a day, seven days a week – and don’t worry about traffic jams or finding a parking spot, because getting there is as easy as logging into your computer. The electric moon is actually unreal – well, at least not in real life – because this place is a complex of 3D virtual reality art.
“It’s basically the same as if you were anywhere, anywhere, but we ended up online,” said Naffer, who, after hiring a web developer, created the site in July, mainly to book music lessons. and workshops, as well as conduct live performances.
As soon as you enter the red door of a two-story building adorned with a bright red “Electric Moon” sign, you will be greeted by a stylish long-haired dude. His name is Sir Orchid, and he wears tight pants, a white jacket and a top hat to guide you as you walk around and listen to music, play instruments, watch shows, buy art, drink coffee and, yes, even take several music lessons.
“It’s an exciting musical and artistic experience. So no matter how we elevate art, it’s as it is. It is also eclectic in its design because we want to give guests an engaging experience, and it is also a work of art, ”he said.
While the lessons and merchandise will cost the visitors money, there is no need to have any virtual money on hand because it is free to dig around in this place.
Walking Electric Moon can be done on a computer or iPhone, and it is similar to Google street maps, where people click on the circle in front of a place to get there.
“There is something to discover at every step of every visit,” Naffer said.
While there have been other sites similar to Electric Moon, including ComplexLand, a five-day VR shopping and music event set up last year by the organizers of ComplexCon as a replacement for their live event during the pandemic, the online doors at Electric Moon remain targeted. in order to remain constantly open.
“We’re trying to inspire people to get into music and art, maybe buy a lesson or buy a painting,” Naffer said.
Here’s a walk on the Electric Moon
In Electric Moon, you don’t go out through the gift shop, instead it is one of the first rooms you can enter and see items on the yellow table and hanging on the wall, such as sweaters, T-shirts, bags, and even musical instruments such as the ukulele. … Go ahead and click on them because everything here is really for sale.
And if you want to learn how to play a musical instrument, click “Book Lessons!” poster and there you can find music instructors who can be enrolled in online or personal lessons. You can also sign up for a master class in this room. Ongoing workshops include a 10-week course on Nirvana’s Songs on Guitar.
Opposite the gift shop is a coffee shop where people can order Electric Moon coffee on the go, as well as takeaway, and delivered to your home. And at the end of the first floor is a red room that is empty except for the stage where live music shows and interviews with musicians will be broadcast. Live music is scheduled for November.
Through two flights of stairs, you will see a red corridor flanked by several yellow doors. These doors lead to several rooms where people can play with different instruments.
For example, there is the Riff Riff Room, where there is an acoustic and electric guitar on the stand. Here, visitors can click on different parts of each instrument and hear pre-recorded cracks. “You can hit the strings, you can hit the body of the guitar. It’s an interactive thing to dig in and have some fun with, ”Naffer said.
Behind other yellow doors are rooms that work the same way with different instruments, including one room dedicated to drums and another dedicated to keyboards.
And to discover new music, enter the yellow door labeled “Listening Room”. Here, visitors can click images of various aspiring musicians and listen to their music. And at the end of the corridor, behind a sliding red door, is the Art Room, where works by local artists are virtually showcased, and yes, the art is on sale.
And while the online marketplace Electric Moon will remain open to virtual business, Naffer also wants to go a bit old school and one day bring it to the real world.
“Actually we would like to create what we put on the web, but obviously it will take a lot of investment and time to build, but this is the idea, we want the people of Electric Moon to actually visit it as well.” he said. …