Sunday, December 10, 2023

This popular sneaker store is closing in the US to focus on the Asian market

Founded in 2000 by Hidefumi Hommyo, Atmos has achieved significant expansion since opening in Harajuku, Japan. This popular sneaker store has branches in New York, Seoul, Bangkok and Kuala Lumpur, collaborating with brands such as Nike, Adidas, Puma and Asics.

But now it will close its branches in the United States to focus on the Asian market.

Atmos’ three branches are coming to an end, as is its online store. Patrick Walsh, senior vice president and general manager of the company, announced this in a statement.

“The Atmos brand has a unique and authentic identity, character and spirit,” said Walsh. “Given Atmos’ strength in Japan and Asia, we are focused on continuing to invest in this market.”

“Consistent with this approach and our simplification plans, we have made a strategic decision to close our three Atmos stores in North America and our Atmos website in the United States,” he added.

The popular brand has opened branches in recent decades in New York, Philadelphia and Washington DC. In a second store it further strengthens the women’s sneaker experience in October 2022, as part of breast cancer awareness month.

In 2021, Foot Locker purchased the rights to Atmos in the United States for $1.1 billion, in addition to completing the acquisition of the West Coast chain (Tex Trading Company KK) for $360 million.

Hidefumi Hommyo founded Atmos in 2000. The Japanese entrepreneur is recognized as one of the most important people in the streetwear industry, focusing primarily on t-shirts and textiles in general.

Then he moved to vintage sneakers, and later, with Atmos, his expansion was complete. Companies like Nike, Adidas, Puma and Asics put him on their list of good collaborators when selling their sneakers.

World Nation News Desk
World Nation News Desk
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