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Friday, December 02, 2022

TikTok still planning to launch live shopping in the US

TikTok still planning to launch live shopping in the US

Tiktok is not satisfied with being a star platform but also wants to conquer electronic commerce. As per the Financial Times report, the platform plans to partner with TalkShopLive to launch a live shopping feature in North America.

TalkShopLive is a live shopping platform based in Los Angeles, and according to the outlet, it may provide TikTokers with the ability to conduct live shopping sessions within the platform. Brands can also re-broadcast the stream.

win e-shopping

This new collaboration, which has not been signed, will be another step for TikTok, which already has a similar function. At the moment, TikTok Shop, which allows you to purchase products via an in-app link during a live broadcast, is available in Asian markets such as Thailand, Malaysia and Vietnam, as well as the UK, where it has had little success. .

The Financial Times had already reported in July that TikTok was reducing live purchases in the United States and Europe, given insufficient results in the British Isles. That’s why TikTok may not finally give up on US shopping.

According to the Financial Times, in the event that it succeeds, Live Shopping could “come with the big brands in the next month.” Therefore, it will arrive in time for the Christmas season.

From TikTok he commented on the financial medium that they are “constantly exploring new and different options for the best way to serve our community, creators and traders in markets around the world”. This search includes “Partnerships that support a seamless e-commerce experience for merchants”

A delicate moment for Tiktok

The alliance comes at a time when TikTok, which counts the United States as its largest market, is facing scrutiny from US lawmakers who question the security of the Chinese-owned app’s user data. .

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