Fans can be seen disappointed in Tom Hiddleston’s latest role as he narrates the adventures of Winnie the Pooh for the Sleeping Aid app Calm.
The app’s latest sleepless tale of Disney’s Winnie the Pooh: Tales of Friendship Treasury will enable the Loki actor to rest easy.
The story is a collection of adventures with the furry bear and his best friends, as they discover the value of true friendship.
Hiddleston, 41, said: “I loved Winnie the Pooh growing up and I’m so grateful to be able to revisit happy childhood memories through this serene sleepover story.
“There is a lot of wisdom and calming reassurance in the stories of Winnie the Pooh, from which we can all learn.
“What better way to hear and reflect on the soulful nature of Pooh’s character and stories than to settle in for a good night’s sleep.”
Hiddleston joins other famous faces on the app including Harry Styles, David Walliams and Matthew McConaughey.
In support of the launch, Disney has released a selection of new images to go along with some of Pooh’s words of wisdom — such as “What’s wrong with knowing what you know now and not knowing what you don’t know now, until later”.
He has also created sketches of Tom Hiddleston with Pooh to celebrate the partnership.
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Sarah Fox, Vice President of Marketing and Communications, Disney Consumer Products, Games and Publishing EMEA, said: “Winnie the Pooh has been comforting adults and children for more than 95 years.
“There is no other bear that holds the same place in our hearts. Their compassionate tales along with their exclusive selection of comfort products will help families and fans relax and go to a sweet sleep.
“We’re excited to see Pooh’s wise words of care and friendship come to life with the help of Tom Hiddleston’s soothing vocals.”
As part of Disney’s collaboration with Calm, 1,000 families in Make-A-Wish UK will also be gifted a three-year free membership to enjoy the new Winnie the Pooh Sleep Story.
Disney’s Winnie the Pooh: Tales of Friendship Treasury Sleep Story is now available on Callum for all subscribed users, with support for Winnie the Pooh products available for purchase from major retailers nationwide.