José Luis Zoreda, executive vice president of Exceltur, emphasized that the desire to travel will continue to guide the decisions of national and foreign tourists, as companies predict that their turnover will grow by 7.8% this year, from 13% “The growth will be greater in the first quarter, where destinations will be favored by the slowdown in North African destinations, where the Canary Islands will benefit, and the progress of the Holy Week,” he assured. In any case, he emphasized that in 2024 all records of economic contribution will be broken, “because the tourism activity will exceed 200,000 million euros for the first time, around 13.4% of GDP, and will contribute to 41.4% of the growth of the Spanish economy”.
The most optimistic companies are car rental companies, which predict an increase in sales of 10.4%, which is higher than that recorded in 2023, followed by transportation (planes or trains) , which expects a 10% increase in turnover compared to last year. % registered twelve months ago. Airlines are further behind than other tour operators in recovering to pre-covid levels around the world, fundamentally burdened by the restrictions that still operate in the Asian market and which have prevented the recovery of normal connection. In the case of companies operating in the Spanish market, this surprise occurred, since the airports of the Aena network registered a flow of 283.2 million travelers in 2023, representing an increase of 2.9% in volume served in 2019, and 16.2% compared to 2022.