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Thursday, January 20, 2022

Toyota completes 25 years as Australia’s best-selling automotive brand

**HiLux Confirmed as Australia’s Best Selling Vehicle for the Sixth Year in a row**

**Record sales of hybrid vehicles led by RAV4**

**High sales target with market share above 20 per cent in 2022**

(Click here to view the 2021 Toyota Sales Results Press Kit)

Toyota completes 25 years as the best-selling automotive brand in Australia and is determined to be more customer-centric in its operations.

Sean Hanley, Vice President Sales, Marketing and Franchise Operations, said Toyota’s kaizen (continuous improvement) culture will accelerate the introduction of new vehicles and services that benefit owners and other road users.

“We are progressively upgrading our range with vehicles that have new levels of connectivity, advanced safety features moving closer to autonomous driving, shared services such as the Kinto and an increasing number and wide range of electrified vehicles,” Mr. Hanley he said.

The comments were behind the company’s delivery of Toyota’s industry-leading 223,642 new vehicles in 2021.

This is Toyota’s third highest total on record and is significantly higher than the 204,801 vehicles sold by its dealers in 2020 and 205,766 vehicles delivered in 2019.

Toyota has been the market leader every year since 1991-94, 1998, 2000 and 2003. It has also been a leader in commercial vehicles since 1979 – an unbroken run of 43 years.

Toyota is the only brand to achieve 200,000 sales a year, exceeding that level in each of the last 10 years – and 17 in the last 18 years.

Strong 2021 results included a record 65,491 hybrid-electric vehicle sales, accounting for 29.3 percent of Toyota’s total. (see separate release)

Toyota has a market share of 21.3 per cent in the last one year. This 20 per cent stake has grown more than 25 times during the last two and a half years, which is a phenomenal success for the brand.

The HiLux (52,801 sales) has retained its title as Australia’s best-selling vehicle for the sixth year in a row.

Being the country’s best-selling vehicle, it has also “come of age” in the Northern Territory, having been the leader in sales for the past 21 years, while being the flagship vehicle of choice for 15 years of unbroken races in Queensland . and for 14 years in Western Australia.

The RAV4 is Australia’s best-selling SUV with 35,751 deliveries. Of these, 72.3 percent or 25,850 examples were electrified, making it Australia’s best-selling hybrid-electric vehicle.

The Corolla (28,768 sales) is the country’s best-selling passenger car – a title it has held for nine consecutive years now.

As a result, for only the second time (2020 and 2021) Toyota has achieved the automotive equivalent of a “Golden Slam”: leading brand in the market, best-selling vehicle (HiLux), and most popular commercial vehicle (HiLux), SUV (RAV4). ) and passenger car (Corolla).

Camry (13,801 sales) has led the medium car segment for an unbeaten run of 28 years.

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It was the biggest year ever for the Landcruiser brand with nearly 50,000 sales (47,932), including individual records for the Landcruiser Prado (21,299) and Landcruiser 70 Series (13,981) – and consecutively for the Landcruiser wagon (12,652). Strong sales, which included the all-new 300 Series.

In addition, HiLux 4×2, Coaster, HiAce Van and HiAce Bus led their individual segments in the last 12 months.

Mr Hanley said that, while these results are remarkable in the Australian market, which is one of the most competitive in the world, Toyota continues to respect competition and never takes its position lightly.

He added that Toyota is looking forward to the success of the brand during the coming year.

“For 2022, given what we know now, we aim to grow sales to exceed last year’s total sales and maintain our market share above 20 percent,” Mr. Hanley said.

“We will refresh our existing line-up with the upgraded RAV4 range earlier this year, the Corolla Cross SUV in the second half and the second generation GR86 sports car, an update to the 70 series workhorse, and we will also announce the launch time. Our first BEV, the bZ4X SUV.”

Mr Hanley said Toyota’s order bank remained healthy, thanking customers for their loyalty and patience, especially those who have faced extended wait times in 2021 due to global supply challenges.

“We can assure you that we are doing everything possible to increase supplies and get customers behind the wheel of our new Toyota as soon as possible,” he said.

Mr. Hanley paid tribute to Toyota’s employees, dealers and other business partners for their support.

He added that Toyota’s contributions to its communities in 2021 include:

• Voluntarily paying over $18 million in JobKeeper payments (January),

• Providing more than $800,000 in Toyota Community Trust grants for STEM education,

• Distributing over 80,000 meals to frontline workers and vulnerable community members (140,000 in total),

• Completion of the Sydney Legacy Projects, providing scholarships and supporting education programs to high-school students in Sydney’s Sutherland Shire (now totaling $1.8 million),

• Raising more than $1.1 million for local clubs in the Good for Footy raffle,

• Raising more than $820,000 for local cricket clubs in the Good for Cricket raffle (2021-22 raffle in progress),

• Crossing the $12 million mark in support of community-based grassroots footie and cricket programs.

• Funding new foot jumpers and shorts for the 197 women’s soccer teams.

/public release. This material from the parent organization/author(s) may be of a periodic nature, edited for clarity, style and length. The views and opinions expressed are those of the author(s). View full here.

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