UCLA point guard Tiger Campbell announced last week the creation of his own cryptocurrency called $TYGER. This is one way — and a very unique one — that an NCAA athlete could benefit from the new zero rules that allow student-athletes to take advantage of their name, image, and likeness.
“I look forward to sharing with my fans/community with limited business gifts, opportunities to challenge me in Super Smash Bros. and Chess, as well as getting some exclusive access to me and my career,” Campbell said.
Cryptocurrency Coin Platform is on a rally, which is an individual cryptocurrency platform. The coin is not meant for investment or tradable stock. According to Ian Brown, CEO and co-founder of ACIB Management Group, it is a community token that prides itself on being the only NIL management company with a crypto arm and focus.
“We are at the crossroads of sports and crypto, and as of right now, we are doing just that,” Brown said.
UCLA point guard Tiger Campbell is expected to issue a creation of his own cryptocurrency called $TYGER This week. Campbell is leading teammate Jaylen Clark, who coined her $JROCK On the stage of the rally. Rally coins can be traded on Coinbase.
— Tarek Fattal (@Tarek_Fattal) 6 October 2021
By holding Campbell’s coin, his rally profile says you’ll be eligible for limited edition merchandise, more $TYGER coins, a special gift for playing chess against Campbell, or competing in one of his video game tournaments.
The coin was selling at $0.295 as of Tuesday afternoon.
Campbell is following the lead of teammate Jaylen Clark, who created her own cryptocurrency about a month ago, when she created $JROCK.
“When my teammate Jaylen Clark dropped her coin, I was immediately interested in what I could do with my crypto coin,” Campbell, 21, said. “This is just the beginning. Throughout the season, fans in my community will have many more opportunities to use their coins.”
When Clark coined his coin he was the first NCAA athlete to do so.
“The creation of the coin allows Jaylen and Tiger to run their own economy,” Brown said. “It gives them ultimate access to the communities they are part of, and allows their communities to connect with them on a deeper level.”
ACIB’s co-founder and COO is Andre Chevalier Jr., the 25-year-old son of current Sierra Canyon High Boys basketball coach Andre Chevalier. UCLA freshman Will McClendon is also a client of the Sierra Canyon basketball team as well as the ACIB.
“We began working with Sierra Canyon, managing its brand deals and marketing deals,” said Chevalier Jr. “Working with Sierra Canyon for a while we started building relationships and networks to build a good contact book when zero passed. We have seen this happen, so we have to work things out to be successful in the NIL space. Giving space.”
More collegiate athletes have made their coin in recent weeks, including future NFL top pick Kywan Thibodaux of Oregon, who starred at Oaks Christian High in Westlake Village. His coin is called $JREAM which coincides with the JREAM Foundation which aims to mentor, educate, empower and instill confidence in underprivileged youth.
The ACIB does not represent Thibodaux, but Chevalier Jr. and Brown, 24, are preparing for the moment, and are not surprised that more athletes are creating their own cryptocurrency.
“We actually brainstormed about what would be the best way to attack the NIL after it’s passed,” Brown said. “Crypto is just coming up. It’s an easy way for people to monetize and take advantage of blockchain technology. It’s something we thought about a long time ago.”
Campbell and Clark will enter the court for the first time since UCLA’s run in the Final Four of the NCAA Tournament, when the Bruins host Chico State in an exhibition game at Pauley Pavilion on Nov.