Saturday, December 03, 2022

United States: Growers promote popularity of avocado/processed avocado consumption

EE.UU.: Productores impulsan popularidad en el consumo de palta/aguacates procesados

Fresh avocados rank as a super food. Some consumers of this fruit are Millennials and Gen Zs, who fueled the rise in popularity with avocado toast, says Jay Alley, co-owner and vice president of sales for Fresh Innovations LLC, which operates Yo Quiro! Marx, Rome, TX.

United States: Growers Promote Popularity Of Avocado/Processed Avocado Consumption

Ale stands as a prominent industry leader who has expanded the product line with high quality processed products. Yo Quiero! Prior to launch, Alley spent 16 years in retail and food service with another firm creating today’s guacamole and avocado categories.

It used HPP (High Pressure Processing) to produce avocado/avocado products to extend shelf life and create products that taste fresh, with no additives or preservatives, and no listeria No E. coli, salmonella, yeast and mold.

The first firm’s founder was Don Bowden, who died on September 14 at the age of 90. “He was the first to use HPP commercially in the United States and pioneered the avocado,” Alley says.

“I want to! We took what we learned earlier and started a business with Don Bowden that continues his avocado legacy, and because of the experience of the ownership team, we have been able to innovate items and add more avocado and guacamole. We are also working to take it to a higher level.”

I want! Brands operates a 45,000 square foot distribution facility in Rome, Texas. It also has a new and modern facility in Mexico.

I want! Uses HPP in all avocado and guacamole products. “We hand-pick all of our items, mix them in small batches, seal them, and then run them through HPP.” This ensures that all of their avocado and guacamole items meet the highest food safety standards. Plus, he says, the product’s fresh, all-natural flavors are delicious and some of the best on the market.

Are further improvements coming in avocado processing?

Jay Alley comments that the current HPP process is considered a ‘best practice’ in the market. Cold pasteurizes avocado products without harsh chemicals or heat.

The main challenge of the technology is the cost of the size of the machines. “However, for consumer food safety and freshness, the machines are worth every penny,” he says.

Marketing-wise, Ale’s goal is to show consumers that avocados are good for more than just guacamole and chips. “We started with this when this team created mini and snack packs that target and use a different consumer.”

I want! recently launched an avocado cream cheese dip, which cuts calories, fat and cholesterol by almost 30 percent.

The processed avocado market has several national competitors, including Wholemeal Guacamole in Saginaw, TX, and Westphalia Fruit Marketing USA LLC in Oxnard, CA.

United States: Growers Promote Popularity Of Avocado/Processed Avocado Consumption

While Ale is a big fan of whole avocados, he says, “our processed avocados and guacamole are always ripe and ready to eat.” There is no wastage either.

Plus, he notes, whole avocados can be expensive and difficult to ripen when properly ripened. They can also suffer from unexplained internal injury.

Palm/avocado consumption and supply

In 2000, the annual avocado consumption per capita was two pounds. By 2020, annual consumption was more than nine pounds, Elle reports.

The Haas Avocado Board predicts that by 2025, that number will exceed 11 pounds annually. “We continue to see year-over-year growth in avocado unit sales and we don’t think that will end anytime soon,” Alley says.

Mexico ranks as the largest avocado producer in the world and continues to grow under cultivation while meeting supply needs. “Based on that, we don’t currently need to use avocados from Peru or Chile,” he says.

I want! Not actively involved in avocado growing, but the company is vertically integrated through producer associations.

Avocado in Mexico

Although I want to! There’s no doubt that this drives sales of Mexican avocados, said Stephanie Bazan, vice president of procurement and commercial marketing for Avocados From Mexico (AFM), adding that her group only runs fresh avocados in both food service and retail retail.

Bazán, a recent AFM study has shown to the portal Frutícola that the ability of buyers to choose their avocados today and later is as important a factor in choosing ripe/avocado as the ability to eat today and later is a factor of significant influence.

“We believe that an approach where retailers offer dual assortments (ripe and green) will help generate units per trip. We have decided to offer ready-to-eat and post-eat fresh avocados to our buyers. has innovated around new merchandising solutions to help interested retailers.”

On the food service side, AFM emphasizes culinary innovation. These efforts take advantage of the versatility of avocados to push avocados into menus across the country.

At the retail level, wholesale avocado sales remain top-notch, but Bazan indicates that COVID-19 accelerated sales growth in the stock market. This shift in consumer preference continues. Households using only bags increased from 13.8% in 2019 to 20.6% in 2022. The source of Bazan was NielsenIQHomescanPanel from January 31, 2021 to January 29, 2022.

Display bags with unique themed packaging are an important business solution for retailers, providing convenience to the buyer.

Bazan says that price and convenience are driving the trend. AFM offers a number of bag-focused support programs and marketing resources that can help promote avocado sales for retailers. The bag offers a great opportunity to increase units per trip and home penetration while providing convenience and value for consumers, and we have used this opportunity to incorporate brand messages around our strategic pillars: education, Health and wellness, main use.

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