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Saturday, February 4, 2023

US sues Google for monopoly in advertising business

Sed from Google in Mountain View, California. , afe

The Justice Department has accused the tech giant of keeping “at least” 30% of campaigns that advertisers advertise on publishers’ websites

AG madrid

The US Justice Department has filed a lawsuit against tech giant Google for a monopoly in the advertising sector, and is asking a Virginia court to force the company to divest part of its advertising business. The lawsuit is being led by the Justice Department, although the states of Virginia, California, Colorado, Connecticut, New Jersey, New York, Rhode Island and Tennessee have joined.

“Competition has broken out in the ad tech space, for reasons that are neither accidental nor inevitable. Google, an industry giant, has launched a slew of high-tech tools used by publishers, advertisers, and brokers to facilitate digital advertising. corrupting legitimate ad-technology industry competition by engaging in a systematic campaign to control a wide range of says the prosecution.

Prosecutors in these states have accused Google of keeping “at least” 30% of the campaigns that advertisers advertise on publishers’ websites through its advertising technology.

second demand

In that sense, the US has asked the court to, “at a minimum” compel Google to sell Google Ad Manager, which includes its ad server, the Double Click range of tools, and the AdX ad buying and selling platform.

This is the second lawsuit the Justice Department has filed against Google. In 2020, the agency had already initiated legal proceedings against the technology company, alleging that it was engaged in monopolistic practices for dominating the internet search sector as well as advertising in said searches.

World Nation News Desk
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