VIPS, belonging to the Alsea group, goes a step further in the fight against food waste and joins the Too Good To Go app, in which restaurants, hotels, supermarkets and all food outlets offer quality food that they did not manage to sell. at the end of the day, at a lower price.
Through this initiative, VIPS offers the opportunity to purchase and store crushed packages at reduced prices with everyday food surplus.
their restaurants thus avoiding food waste in their establishments and the impact that this would have on the planet.
In addition to other Alsea brands in Europe, they also actively work with Too Good to Go to combat food waste and promote sustainable practices in the food processing industry. The collaboration between VIPS and Too Good to Go started in July 2022 with a pilot in various restaurants of the group, which is gradually extended to all establishments in Madrid due to the good reception and results obtained. Finally, due to the efforts and good progress, VIPS decided to spread the partnership to the rest of its regions all over the country.
As of today, the VIPS Too Good Ad application has been implemented in 110 properties in Spain. Since the beginning of the pilot phase, more than 13,000 Food Packages have been saved and this has avoided more than 32,500 kilos of CO2eq, which is equivalent to the emissions produced in the battery of more than 5.7 million mobile phones.
VIPS effect Too Good To apply in 110 subjects in Spain
“This partnership between VIPS and Too Good to Go underscores our strong commitment to sustainability and our constant fight to bring back the favor.
food waste Through this agreement, we can offer our customers the opportunity to purchase quality food at reduced prices.
while all the planets are doing something good. We are happy with the results achieved so far and we hope to continue working to reduce food waste in our restaurants”, Paco Páez, General Director of VIPS.
The process of getting these packages is simple. Every day, the store prepares a surprise package with the surplus that it had during the day and offers it through the app at a reduced price. Users reserve and book through applications to pay and collect to set up at the specified time. The contents of the package can be the menu of the day, a main dish from the menu or a main dish with starters (if there are no starters).
In addition, VIPS Surprise Packages can be purchased for only 5 coins in the app, although their contents are valued at around 15 European coins, which means savings of almost 70%.
Therefore, not only does it save money for the users, but at the same time you are doing something good for the planet by preventing it.
food that melts in a perfect state.
In the words of Maria Lindström, general manager of Too Good to Go to Spain, “we are very excited that VIPS and its restaurants are joining.
Our community establishments are committed to minimizing the food used by us. We will work together as a team to take more effective strategies and meaningful action in the fight against food waste
They will have a positive and real impact on our society and on the planet.” This activity adds to the active cooperation of other Alsea brands with
Use it to fight food waste.
